Posted on 01/25/2006 11:53:56 PM PST by HAL9000
Excerpt -
American Express, Converse, Gap and Giorgio Armani are joining with Bono, the rock star, to sell products under a new brand, called “Red”, which will dedicate some of its revenues to fight Aids in Africa.The effort will include the creation of an AmexCo Red credit card that will be marketed first in the UK, targeting an estimated 1.5m British “conscience consumers” who are seen as more likely to buy products associated with a social benefit. AmexCo believes this figure will rise to 4m within three years.
Other Red products available this spring will include Converse sports shoes made with African mud-cloth; a new line of Gap vintage-style T-shirts, in red and other colours and wraparound Emporio Armani sunglasses embossed with a Red logo.
“Red is a 21st century idea,” said Bono, the owner of the brand. “I think doing the Red thing, doing good, will turn out to be good business for them.”
The venture, scheduled to be announced on Thursday at the World Economic Forum in Davos, Switzerland, is the latest in a series of marketing experiments being conducted by big companies worried that television advertising is losing its punch. Many of these efforts, such as Procter & Gamble’s Pampers.com informational website, are based on the idea of using good works or services as a way to gain consumer attention – a notion some are calling “corporate social opportunity”.
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(Excerpt) Read more at news.ft.com ...
now there is one celebrity i don't mind hearing from. he is a good guy i think.
Bono's okay, but I like The Edge better.
ping! :-)
Bono is "pissing against the wind".
hope he isn't wearing his good shoes.
Using capitalist methods to achieve his social goals.... Even when I don't agree with the goals, I appreciate the method.
That's like when Don Henley was working to preserve Walden Woods, and he was doing it through private contributions. There's probably very little Don Henley and I agree about, but I can appreciate his using that method instead of the government.
Go Bono! He's putting his money and time where his mouth is....good on him.
Bono gets it.
How much of his money? He could give 90% and still be rich.
The color of blood to be spilled for the cause of revolutionary socialism.
My first thought. . .my second, of course. . .go 'red states'! In the 'red/white and blue' tradition. . .
exactly, he isn't sitting around screaming about how someone should do something. he is DOING it.
Trust? Probably? But we know for a fact that he was buying expensive homes when he was asking the American taxpayer to pay for his projects.
I thought Bono died in a ski accident.. what gives?
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