Limbaugh, Stern Continue to Dominate National Talk Radio Landscape

PR Leap ^ | April 9, 2006

[Berlin_Freeper]

Rush Limbaugh should be the next President and Howard Stern should clean the White House toilet.

[darkwing104]

No mention of Air(head) America and the fact that Stern is now on Sirrus radio...

[Berlin_Freeper]

[overwhelmingly female and moderate/liberal] felt that talk radio format lacked balance.



That means they don't like that they don't totally control it, like just about all the other media.

[Always Right]

The study of 1120 regular listeners of AM and FM talk radio was the third installment in the Benchmark series on talk radio that began in 1994.

Except that AM and FM listeners can't listen to Stern anymore.

[danneskjold]

Who's the talk show host that works for Ruth's Chris Steakhouse?

:)

[Space Wrangler]

I find this rather odd. First of all, Sirius has a grand total of about six million subscribers. Even if every single one of them tuned in for Sterns show every single day, there must be a dozen or more nationally syndicated radio hosts who boast a higher audience. Rush generally brings in 15-20 million a day, so how is it that Stern is still a dominating factor in talk radio?

[Niteranger68]

Because of Stern, I will never, ever, ever, send one dime to Sirrus.

[Pyro7480]

LOL! The thing is, I have a feeling that Rush introduced Hannity to Ruth's Chris, since I remember Rush mentioning Ruth's Chris before Hannity went national.

[Space Wrangler]

“This may not bode well for stations that have gone to all conservative formats,”

LOL! That's a good one. As conservative formats continue to lap liberal ones all the way to the bank, this writer thinks it 'doesn't bode well'! LOL!!

[Common Tator]

This is a survey of name recognition.

It has nothing to do with ratings.

Stern before he went to satellite was runing about 4 or 5 million listeners. Rush has about 15 million, Hanity has about 13 million, many conservative talk show hosts had better ratings than Stern.

A lot more people know Larry King's name but his audience is about 1/3 of O'Reilly's.

[SteveMcKing]

Jay Severin, weekdays 7 to 10 PM:

WPHT-AM Philadelphia
WTKK-FM Boston
KRLD-AM Dallas
WJFK-FM Washington DC

"South Park" meets "Firing Line".... Intelligent and brazen, like a cross between Rush Limbaugh and Howard Stern.

[Obadiah]

[overwhelmingly female and moderate/liberal] felt that talk radio format lacked balance.

Yeah, and I'm sure these same people complain about the lack of balance on ABCCBSNBCCNN.

[dead]

In an interesting but meaningless coincidence, Stern and Limbaugh share the same birthday.

[Coastal]

:)

[danneskjold]

LOL! The thing is, I have a feeling that Rush introduced Hannity to Ruth's Chris, since I remember Rush mentioning Ruth's Chris before Hannity went national.

I remember that as well...

I actually have two gift cards to Ruth's Chris. Might be time to go spend them...

[randog]

Almost 50% the respondents [overwhelmingly female and moderate/liberal] felt that talk radio format lacked balance. Many listeners [24%] also chastised talk radio for having“sameness” about it.

I get the impression that this survey lumps two distinctly different talk show genres into one category: you have the conservative talk shows that we all know about--Rush, Hannity, et.al., and you have the "whacky" morning DJ talk show, which is heavy on juvenile humor and repetition.

They're lumping the apples with the oranges here, IMO.

[Pyro7480]

I got a gift card to Ruth's Chris for Christmas from my uncle, and I used it on Valentine's Day when I took out my girlfriend to dinner. They are excellent gifts.

[AnotherUnixGeek]

Rush Limbaugh should be the next President and Howard Stern should clean the White House toilet.

I don't think either would be very good at those jobs. They're probably both doing what they're best at.

[zerosix]

"They" (I am a woman but strongly disagree w/sentiment quoted) have preconceived "facts" and talk radio shoots the air out of those balloons.