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Steal This Newspaper (Minneapolis <Red> Star Story - Hillarious)
New York Times ^ | April 17, 2006 | David Carr

Posted on 04/17/2006 4:47:22 AM PDT by abb

ABOUT a month ago, The Star Tribune in Minneapolis let it be known that, as a cost-cutting effort, free copies of the newspaper would no longer be broadly available around the newsroom. Skip to next paragraph

Instead, the staff was offered an electronic edition of the paper — "an exact digital reproduction of the printed version," no less — that they could access online. Those who insisted on seeing the fruits of the their labors in its physical form were told that they could purchase copies for 25 cents, half the retail cost, from boxes around the office. (This change in policy was first reported by City Pages in Minneapolis.)

So far, so weird. Journalism is not jammed with perks — well, not at most newspapers, anyway — but it was always assumed that you could grab a gratis sports section on the way to lunch.

Last Monday, the going got weirder. Star Tribune reporters who came to work and booted up were greeted by the following message from Steve Alexander, senior vice president for circulation, who had been spending time researching the program's introduction:

"During the first week that the additional on-site racks were in service, 43 percent of the Star Tribunes removed from those racks were not paid for. For the second week the rate was 41 percent. This is called 'pilferage' in our business; but put more plainly, it is theft, pure and simple."

Mr. Alexander proceeded apace: "Taking more than one newspaper from a rack when you have only inserted enough money for one paper is unacceptable and will not be tolerated. Employees who steal newspapers will put their jobs at risk. There is zero tolerance when it comes to stealing from our company, even if it is a 25-cent newspaper."

(Excerpt) Read more at nytimes.com ...


TOPICS: News/Current Events
KEYWORDS: msm; newspaper
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We can't help but eventually win when the enemy cuts each other up like this...
1 posted on 04/17/2006 4:47:27 AM PDT by abb
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To: abb
Go to www.BugMeNot.com for a name / password, if you don't want to register.
2 posted on 04/17/2006 5:06:12 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: abb
When the memo landed on Romenesko, the journalism site, the company, rather than realizing that it had stepped in something unwholesome, began telling employees that the leaker would be found out and dealt with.

--- It's not a "leaker", it's a "whistleblower"!

3 posted on 04/17/2006 5:09:13 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Izzy Dunne

That tirade by Romenesko ranks right up there with the classic, "No fighting in here! This is a war room!"

ROFLMAO!


4 posted on 04/17/2006 5:10:58 AM PDT by abb (Because News Reporting is too important to be left to the Journalists.)
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To: abb

Put another way: Even the people that write for the Star & Sickle don't find it worth paying for.


5 posted on 04/17/2006 5:11:47 AM PDT by Egon (We are number one! All others are number two... or lower.)
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To: abb
If the people who make the paper believe that an electronic version of the product is just as good as the one readers pay for, why bother subscribing? This month, Jack Shafer, the media columnist for Slate, suggested that the new, improved Web site of The New York Times had persuaded him to stop paying $621.40 for an annual subscription.

You're right, abb - this is hilarious.

6 posted on 04/17/2006 5:12:10 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: abb

The saying goes....you just can't make stuff like this up.

When your enemy seems intent on suicide, back off and watch the process.

Life sure sucks fo McClatchy stockholders that became the proud new owners of this mess. Their comment was "we didn't do it"


7 posted on 04/17/2006 5:23:47 AM PDT by bert (K.E. N.P. Slay Pinch)
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To: bert

Check out the story on Knight Ridder's earnings today..

http://www.freerepublic.com/focus/f-news/1616330/posts


8 posted on 04/17/2006 5:28:50 AM PDT by abb (Because News Reporting is too important to be left to the Journalists.)
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To: Egon

LOL That's the first thing that came to mind.


9 posted on 04/17/2006 5:34:18 AM PDT by babydoll22 (If you stop growing as a person you live in your own private hell.)
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To: abb

Free copies of the local paper, The Daily Breeze, were available at their offices but this practice ended about 25 years ago.


10 posted on 04/17/2006 5:34:20 AM PDT by ncountylee (Dead terrorists smell like victory)
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To: ncountylee

The local Gannetoids are throwing their trash in my driveway again, hoping to get me subscribe I suppose.

I'm debating whether or not to call the sheriff and have them ticketed for littering...


11 posted on 04/17/2006 5:57:30 AM PDT by abb (Because News Reporting is too important to be left to the Journalists.)
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To: Egon

>> Even the people that write for the Star & Sickle don't find it worth paying for. <<

Not only that, they don't find it worth 25 cents. LOL

And that is today, when 25 cents is almost throw away change. (What can you actually buy for 25 cents? Maybe a gum ball.)


12 posted on 04/17/2006 5:57:53 AM PDT by sd-joe
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To: abb
"During the first week that the additional on-site racks were in service, 43 percent of the Star Tribunes removed from those racks were not paid for. For the second week the rate was 41 percent. This is called 'pilferage' in our business; but put more plainly, it is theft, pure and simple."

This quote has a delightful Captain Queeg, "who at the strawberries" quality about it.

13 posted on 04/17/2006 6:03:13 AM PDT by 6SJ7
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To: 6SJ7

"But the strawberries! That's where I got them! With, with geometrice logic, I proved they stole them!"

LOLOLOL!!


14 posted on 04/17/2006 6:05:57 AM PDT by abb (Because News Reporting is too important to be left to the Journalists.)
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To: abb

Who needs a paper copy when you can take your Blackberry to the john?


15 posted on 04/17/2006 6:09:25 AM PDT by IamConservative (Who does not trust a man of principle? A man who has none.)
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To: abb

When I was a kid in the mid-Fifties, my father worked for the WaPo. He used to bring free newspapers home by the armful, not only the Post but papers nationwide! Most of what I know about the US came from those papers, read while I ate breakfast.


16 posted on 04/17/2006 6:15:17 AM PDT by Snickersnee (Where are we going? And what's with this handbasket?)
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To: abb
...message from Steve Alexander, senior vice president for circulation...

Makes me wonder what the Junior presidents and Junior vice-presidents of circulation are doing to occupy their time.

17 posted on 04/17/2006 7:04:47 AM PDT by elli1
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To: elli1

Updating their resumes?


18 posted on 04/17/2006 7:06:51 AM PDT by abb (Because News Reporting is too important to be left to the Journalists.)
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To: abb
Gannetoids

Great name.

19 posted on 04/17/2006 7:15:54 AM PDT by relictele
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To: abb

I gets even better...

http://www.citypages.com/databank/27/1323/article14270.asp

I have 2 family members that work for the Strib. Both report that morale has never been lower.
The management side of the business is ballooning while production employees with decades of experience are being driven-out.

I could post some real horror stories about the place.

Suffice it to say that anyone worth a damn is jumping ship while McClatchy's minions re-arrange the deck chairs.



20 posted on 04/17/2006 7:21:00 AM PDT by Spruce (Keep your mitts off my wallet)
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