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Anheuser-Busch buys Rolling Rock
MSNBC ^ | 05/19/06 | AP

Posted on 05/19/2006 8:12:55 AM PDT by evets

Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.

Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.

Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.

(Excerpt) Read more at msnbc.msn.com ...


TOPICS: News/Current Events
KEYWORDS: beer; chatroom; crappybeer
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1 posted on 05/19/2006 8:12:56 AM PDT by evets
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To: beer

beer


2 posted on 05/19/2006 8:13:31 AM PDT by evets (beer)
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To: evets

NOOOOOOOooooooooooooo!!!!


3 posted on 05/19/2006 8:14:46 AM PDT by kenth
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To: evets

It's all Busch's fault!


4 posted on 05/19/2006 8:14:54 AM PDT by SmithL (I voted)
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To: evets

If the quality is still good, great. If not then I will drink a different beer.


5 posted on 05/19/2006 8:17:15 AM PDT by Hydroshock
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To: evets
Dear Mr. Busch:

Please don't screw with the brew.

6 posted on 05/19/2006 8:18:13 AM PDT by oyez (Appeasement is insanity)
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To: evets

I occasionally buy Rolling Rock when I want a decent cheap beer. So, another brand bites the dust under the gigantic treads of Anheuser-Busch.

Well, there's still plenty of microbrews here in Vermont.


7 posted on 05/19/2006 8:18:37 AM PDT by Cicero (Marcus Tullius)
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To: evets

What AB wants, AB gets.


8 posted on 05/19/2006 8:18:46 AM PDT by atomicpossum (Replies must follow approved guidelines or you will be kill-filed without appeal.)
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To: evets

IMHO,Rolling Rock = a headache in every bottle.


9 posted on 05/19/2006 8:18:56 AM PDT by oldsalt (There's no such thing as a free lunch.)
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To: Hydroshock

"If the quality is still good, great. If not then I will drink a different beer."

Yeah, I doubt anything taste-wise will change. If it does, go Shiner Bock. :)


10 posted on 05/19/2006 8:19:26 AM PDT by L98Fiero (I'm worth a million in prizes.)
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To: evets
Nooooooooo!!!!

Bad, bad, bad, bad, bad news - and on a Friday no less!!!!

First Miller ruins Leinenkugels, and now this!!

Triple rat farts!

Just stay away from the elixir of the gods - Huber Bock!

11 posted on 05/19/2006 8:20:13 AM PDT by ImProudToBeAnAmerican (Tom Daschle is deeply saddened... Remember him? Bahahahahahahahahaha!)
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To: evets

Rolling Busch Beer...


12 posted on 05/19/2006 8:20:47 AM PDT by LRS
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To: evets

The end of an era! This AIN'T gonna play well with the locals, nosireee, not at ALL.

Now, just let me go cry in my beer.

"33"s to all, and to all a good "33"!


13 posted on 05/19/2006 8:21:07 AM PDT by Al Gator (Refusing to "stoop to your enemy's level", gets you cut off at the knees.)
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To: oldsalt

It gives me a headache too, what causes that?


14 posted on 05/19/2006 8:21:10 AM PDT by norraad ("What light!">Blues Brothers)
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To: atomicpossum

WHAT'S GOOD FOR A-B IS GOOD FOR THE NATION.......


15 posted on 05/19/2006 8:21:19 AM PDT by Red Badger (Liberals ignore criminal behavior, reward sloth and revere incompetence...........)
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To: Toddsterpatriot; expat_panama; Mase; nopardons; LowCountryJoe

Doesn't $82M appear kinda' low for an established brand? Is RR carrying a lot of debt? Any of you guys do rough valuations?


16 posted on 05/19/2006 8:21:40 AM PDT by 1rudeboy
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To: evets; Mo1

Crud, I'm sorry to hear this. I'm glad I visited the Latrobe brewery just a few weeks ago.


17 posted on 05/19/2006 8:22:08 AM PDT by Coop (FR = a lotta talk, but little action)
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To: evets
One p*ss tasting beer buying another p*ss tasting beer...
Nothing to see here....
18 posted on 05/19/2006 8:23:28 AM PDT by akorahil (Thank You and God bless all Veterans. Truly, the real heroes.)
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To: LibreOuMort
NOOOOOOOoooooooooooooo...........!
19 posted on 05/19/2006 8:25:15 AM PDT by sionnsar (†trad-anglican.faithweb.com† | Iran Azadi 2006 | SONY: 5yst3m 0wn3d - it's N0t Y0urs)
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To: akorahil
I love the "piss tasting beer" comments bandied about.

What is Bud's market share again? May taste like water, but apparently Americans like the stuff.

20 posted on 05/19/2006 8:25:29 AM PDT by ContemptofCourt
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To: evets
Again, I am sooooooooooo bummed!

Just another example of the dark side of capitalism, 'it you can't beat 'em, buy 'em!'

Budweiser so sucks...German for 'cold soapy backwash'!

I'd rather stick pins in my eyes, jab rusty nails in my arse and rub my face in broken glass than drink Bud - and drink ZIMA too!!!

Life can be so unfair sometimes....

Trivia question - what does the '33' on the back of each Rolling Rock bottle stand for? (I'm one of the few people on earth who figured it out myself.)

21 posted on 05/19/2006 8:26:06 AM PDT by ImProudToBeAnAmerican (Tom Daschle is deeply saddened... Remember him? Bahahahahahahahahaha!)
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To: evets

I practically grew up drinking Rolling Rock. The brewery is one of the major employers in the Latrobe, PA area. (aka Arnold Palmer/Mr. Rogers country) This will be a huge blow to the local economy. The secret to Rolling Rock beer is that they use spring water from the Laurel Highlands. It just won't be the same if they make it somewhere else:-(


22 posted on 05/19/2006 8:27:40 AM PDT by toothfairy86
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To: evets

As long as they keep their grubby hands off of Yuengling...


23 posted on 05/19/2006 8:27:45 AM PDT by Mannaggia l'America
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To: Coop

I'm sorry to hear this too.

Rolling Rock is my favorite "table beer". A good beer, but not so good you feel bad not savoring it. Yet not so bad that it falls in the Busch/Coors/PBR category. Great beer to knock back on a hot summer day while working in the yard.

I hope it doesn't change, but I'm not optimistic.


24 posted on 05/19/2006 8:28:02 AM PDT by CertainInalienableRights
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To: norraad

Coors products give me a headache, but no other brand. I asked my family doctor about that and he said I may be having an allergic reaction to the specific type of hops they use.


25 posted on 05/19/2006 8:28:36 AM PDT by RebelBanker (If you can't do something smart, do something right.)
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To: CertainInalienableRights
I like Coors Banquet beer. It's probably my favorite American-style lager.

Bud Light gives me a headache before I finish the can/bottle.

26 posted on 05/19/2006 8:29:34 AM PDT by Coop (FR = a lotta talk, but little action)
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To: ContemptofCourt
Oh, I argue not on Bud's market share (even more now with the purchase of RR). I do however raise an eyebrow to those that deem it beer.

It's sort of like the difference between "cheese" and "cheese food".

Besides, I don't know why anyone would drink Bud or RR if they have access to:


27 posted on 05/19/2006 8:30:02 AM PDT by akorahil (Thank You and God bless all Veterans. Truly, the real heroes.)
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To: ImProudToBeAnAmerican; Cicero
I occasionally drink Rolling Rock. It has more character than Bud or any of the Busch beers. I hope Busch doesn't screw it up.
After living in Germany for 4 years, I don't drink Miller, Bud or the crappy wholesale American beer. Microbrews can be good, but I now drink Spaten which is a Munich beer similar to Spatenbrau sold in Germany.

I know that Busch has tried to buy the Czech beer company that makes Budvar. I have been to Czechoslovakia and had fresh Budvar, it is 100 times better than Budweiser:

Budweis (noun)



Pronunciation: ['bud-vIs]

Definition: The German name of the Czech city of Ceske Budejovice.

Usage: The city of Cesky Budejovice is called "Budweis" in German so that Budweiser Beer means "beer from Budweis" in that language. The American brewery Anheuser-Busch began using the name in 1876. The problem is that the Czechs have been brewing beer—which they called the Beer of Kings—in their town since thirsty King Premysl II Otakar (son of good King Wenceslas I) founded the city in 1245. Unfortunately for the Czechs, they only began calling their beer Budweiser Budvar in 1895 and ever since that time the two breweries have been locked in a legal battle for rights to use the name.

Suggested Usage: The new problem brewing for the US brewer now is that, according to the laws of the new European Union (EU), of which the Czech Republic became a member this past week, manufacturers may use the name of a location only if their plant is situated in that location. So far, however, after a century of legal squabbles, both sides are still brewing beer under the name "Budweiser."

Etymology: By the way, another Czech town, "Plzen," or "Pilsen" in German, has given its name to a type of beer widely called "Pils." The next beer battle in the EU? (Roberto Carosiello of Turin, Italy wondered if linguistics had anything to say about these disputes. Linguistically, all we have to do is keep these words capitalized and we are both grammatical and legal.)

–Dr. Language, YourDictionary.com
28 posted on 05/19/2006 8:30:34 AM PDT by GeorgefromGeorgia
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To: L98Fiero

I drink over ten different beers, just depends on mood. Shiner is always chilled in the fridge.


29 posted on 05/19/2006 8:31:35 AM PDT by Hydroshock
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To: evets

Just as long as they keep their hands off of my Shiner Bock.


30 posted on 05/19/2006 8:31:42 AM PDT by dfwgator (Florida Gators - 2006 NCAA Men's Basketball Champions)
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To: Mannaggia l'America
As long as they keep their grubby hands off of Yuengling...

Amen.

31 posted on 05/19/2006 8:32:02 AM PDT by PBRSTREETGANG
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To: evets

I've never liked the stuff myself. Everyone knows it's a plot by the Masons to keep down the beer drinkers of the world.


32 posted on 05/19/2006 8:32:13 AM PDT by oldleft
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To: ImProudToBeAnAmerican

That's funny that you mentioned Leinenkugel's.

Back in the early 80's (when I was in high school), we used to drive across the border into Wisconsin to buy beer. More often that not, we'd buy Leinie's.

The beer was either the most hideous tasting swill you'd ever drank - or it was the most heavenly-tasting beer you'd ever drank. There was no uniformity of taste whatsoever.

When Miller bought them, they evened out the taste to a pretty uniform. I guess that's no surprise when a big company buys out a smaller one.

Did you ever experience the ups and down of Lienie's like I did?


33 posted on 05/19/2006 8:32:17 AM PDT by MplsSteve
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To: CertainInalienableRights
Great beer to knock back on a hot summer day while working in the yard.

You've nailed it! Nothing more to be said!

34 posted on 05/19/2006 8:32:28 AM PDT by Tallguy (When it's a bet between reality and delusion, bet on reality -- Mark Steyn)
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To: toothfairy86
From the article above:

Meanwhile, InBev said it will sell its brewery in Latrobe, Pa

The history of the brewery and area alone, may spur some local buyer to keep the brew flowing there.

Albeit, most likely under another bottle/name/brew, but I digress.

35 posted on 05/19/2006 8:32:29 AM PDT by akorahil (Thank You and God bless all Veterans. Truly, the real heroes.)
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To: ImProudToBeAnAmerican

Budweiser is sponsoring the World Cup in Germany, and only Bud products will be sold in the stadiums. The Germans are setting-up beer tents just outside the boundaries and urging folks to drink wine while at the matches.


36 posted on 05/19/2006 8:34:14 AM PDT by 1rudeboy
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To: CertainInalienableRights

Yup. Decent brew, no bad, pretty consistent.

Way better than that bear whiz AB usually sells.


37 posted on 05/19/2006 8:35:03 AM PDT by djf (Bedtime story: Once upon a time, they snuck on the boat and threw the tea over. In a land far away..)
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To: evets

Say it ain't so!
That was the first beer I ever drank.

One of my dad's fishing buddies used to drink that when we went surf fishing for flounder on Pea Island in NC during the seventies and eighties.

I can still hear Tom saying to his daughter: "Lessie, fetch me a Rolling Rock!"


38 posted on 05/19/2006 8:35:18 AM PDT by Constitution Day (Some Dare Call It Amnesty)
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To: Tallguy

Not to mention, Rolling Rock Lite is by FAR the best of the "Ultra Lite" beers. And belive me, I've tried them all!


39 posted on 05/19/2006 8:36:22 AM PDT by Warren_Piece (Smart is easy. Good is hard.)
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To: ContemptofCourt
It's all about price. You can buy a case of Bud for about the price of a 12-pack of Sierra Nevada, if not less. I haven't bought piss beer in over 10 years. I'm willing to pay more for quality.
40 posted on 05/19/2006 8:37:10 AM PDT by doctor noe
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To: toothfairy86
The secret to Rolling Rock beer is that they use spring water from the Laurel Highlands.

The other part of the secret is rice from Arkansas.

41 posted on 05/19/2006 8:38:16 AM PDT by genew (Fact: Political correctness is a deadly social disease.)
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To: ImProudToBeAnAmerican

http://www.snopes.com/business/hidden/rolling.asp

The official explanation for the number, which is not entirely coterminous with the REAL explanation, is that 33 signifies two things: the year Prohibition was repealed (1933), and the number of words in the legend printed above the number on cans and returnable bottles. I quote:

"Rolling Rock from glass lined tanks in the Laurel Highlands. We tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you."

Now, this is a touching sentiment, and there is no question it has 33 words in it. But from the standpoint of intellectual satisfaction, it sucks.

Therefore, I hunted up James L. Tito, who at one time was chief executive officer of Latrobe Brewing, the maker of Rolling Rock beer.

Mr. Tito's family owned Latrobe from the end of Prohibition until the company was sold to an outfit in Connecticut in 1985. After some prompting, he told me the sordid truth.

Based on some old notes and discussions with family members now dead, Mr. Tito believes that putting the 33 on the label was nothing more or less than a horrible accident. It happened like this:

When the Titos decided to introduce the Rolling Rock brand around 1939, they couldn't agree on a slogan for the back of the bottle. Some favored a long one, some a short one. At length somebody came up with the 33-word beauty quoted above, and to indicate its modest length, scribbled a big "33" on it.

More argument ensued, until finally somebody said, dadgummit, boys, let's just use this one and be done with it, and sent the 33-word version off to the bottle maker.

Unfortunately, no one realized that the big 33 wasn't supposed to be part of the design until 50 jillion returnable bottles had been made up with the errant label painted permanently on their backsides. (I suppose this bespeaks a certain inattentiveness on the part of the Tito family, but I am telling you this story just as it was told to me.)


This being the Depression and all, the Titos were in no position to throw out a lot of perfectly good bottles. So they decided to make the best of things by concocting a yarn about how the 33 stood for the year Prohibition was repealed.

In retrospect, this was a stroke of marketing genius. Next to cereal boxes, beer labels are probably the most thoroughly scrutinized artifacts in all of civilization, owing to the propensity of beer drinkers to stare morosely at them at three o'clock in the morning.

The Rolling Rock "33" has baffled beer lovers for generations, and accordingly has become the stuff of barroom legend. I have letters claiming that the number has something to do with a satanic ritual, that it was the age of Christ when he died, even that it signifies the number of glass-lined tanks in the Latrobe plant.

Tres bizarre, but if M. Tito is to be believed, not quite as bizarre as the truth.


42 posted on 05/19/2006 8:38:32 AM PDT by netmilsmom (To attack one section of Christianity in this day and age, is to waste time.)
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To: MplsSteve
In high school we used to drive 2 hours round trip to fill my mom's station wagon up with cases of Leinie's (when the drinking age was 21 in in IL and 18 in WI - (early '80's).

Went to college in WI - Leinie's was probably part of the decision making process, now that I think of it.

I may have had a warm Leinie, but never a bad one!

Grab yourself some Huber Bock quick, before Miller or AB ruin it too!

43 posted on 05/19/2006 8:40:18 AM PDT by ImProudToBeAnAmerican (Tom Daschle is deeply saddened... Remember him? Bahahahahahahahahaha!)
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To: L98Fiero
If it does, go Shiner Bock.

Despite its cult-like following, Rolling-Rock is a mediocre beer at best, certainly better than anything from the beer hacks at AB and MBC, but quite a few notches below Shiner Boch. I only wish we could get Shiner Boch here in the Northeast.

44 posted on 05/19/2006 8:43:18 AM PDT by Labyrinthos
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To: Warren_Piece

It is a great ultra lite beer, but also try Miclobe Ultra amber. It has taste as well.


45 posted on 05/19/2006 8:44:16 AM PDT by Hydroshock
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To: evets

Just Damn.

So much for good, cheap beer.


46 posted on 05/19/2006 8:45:24 AM PDT by roaddog727 (eludium PU36 explosive space modulator)
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To: netmilsmom
That's it!

33 stands for 33 words on the back of the bottle!

Nothing better than walking into my local watering hole and responding to the waitress; 'Rock Me!'

I'm still so bummed....sigh...

'El Presidente' is good stuff too, when you're visiting the FL Keys...

47 posted on 05/19/2006 8:46:23 AM PDT by ImProudToBeAnAmerican (Tom Daschle is deeply saddened... Remember him? Bahahahahahahahahaha!)
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To: oldleft

It may very well be a mason plot. Last night the dish carried a special on the freemasons. It turns out one of their key guys wore an apron-like thingie with "33" written on it. I immediately thought of the bottle of RR.


48 posted on 05/19/2006 8:46:42 AM PDT by battlecry
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To: akorahil

Every beer has its place. Bud is good for making beer can chicken, or mowing the yard. Personally, I like RR and RR Lite. And I really like Yueng. Great value.


49 posted on 05/19/2006 8:48:07 AM PDT by ContemptofCourt
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To: evets
This is the end of Rolling Rock. Not the best beer in the world, but certainly better than Bud by a long shot.

Sayonara!
50 posted on 05/19/2006 8:48:49 AM PDT by Citizen Tom Paine (An old sailor sends)
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