[HostileTerritory]

Pretty standard drop-off. Every heavily promoted movie has a big opening weekend and then a drop of 50% or more as people turn to the next film.

[neodad]

My kids loved Over the Hedge. Especially the squirrel. I guess every cartoon is going to have an over caffinated squirrel now.

[Reaganesque]

True, but "Over the Hedge", over the same time period, dropped by only 30% and "MI:3", in it's fourth week of release, dropped by only 41% with decent reviews and "Poseidon", in it's third week of release, dropped only 40% with awful reviews. Like I said, next week's box office should tell if "DaVinci" is truly a money maker or not. My sense is that it will not be a money maker.

Right now, it's drawing the "I'm not supposed to see this, so I'm going to see it" crowd. That is unlikely to last but, we'll see.

[discostu]

No the standard drop off is 30%, 50% is a bad thing, unless it over performed opening weekend.