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Midwest Newscasts Devote Little Time To Politics
Media Life ^ | 12 October 2006 | staff

Posted on 10/13/2006 9:44:31 AM PDT by shrinkermd

Study: Midwest newscasts devote elections little time Local TV news directors apparently don't think their viewers are very interested in coverage of the upcoming elections, at least in the Midwest. A University of Wisconsin NewsLab study released yesterday showed that local stations in nine major markets in the Midwest, including Chicago, Detroit, Cleveland, Minneapolis and Milwaukee, showed an average of 36 seconds of election news in their 30-minute evening news broadcasts for a month starting Sept. 7.

Not unexpectedly, advertising took up most of the 30-minute newscasts, at an average 10 minutes and seven seconds. Next was sports and weather at seven minutes and one second, and then crime at two minutes and 27 seconds. The only categories receiving less time than election news were foreign policy at 23 seconds and accidents that caused injuries at 11 seconds.

In the air time devoted to election coverage, the stations showed almost three times as many segments about strategy and who is likely to win as they did segments about the issues.


TOPICS: Culture/Society; Extended News; Politics/Elections
KEYWORDS: newscasts; politics
Most of what is called "political coverage" is actual "poll coverage." Covering issues is passe'.
1 posted on 10/13/2006 9:44:31 AM PDT by shrinkermd
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To: shrinkermd

I watch very little local news anyway. Most of the news from Michigan I get right here at FR.


2 posted on 10/13/2006 9:46:30 AM PDT by cripplecreek (If stupidity got us into this mess, then why can't it get us out?)
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To: shrinkermd
Study: Midwest newscasts devote elections little time Local TV news directors apparently don't think their viewers are very interested in coverage of the upcoming elections, at least in the Midwest.

Not the local TV coverage anyway....

I'll bet more and more folks are getting their political news off the 'net.

3 posted on 10/13/2006 9:47:19 AM PDT by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: cripplecreek

Oh I get it, Bush country is dumb and votes Republican because they refuse to be informed on the issues..and the media Gods arent doing their jobs....


4 posted on 10/13/2006 9:48:57 AM PDT by samadams2000 (Somebody important make....THE CALL!)
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To: samadams2000

Yep, it's that whole "what's the matter with Kansas" attitude. According to the elitists of the upper West Side of Manhattan, Kansans don't vote in their own selfish economic interests. They don't vote the "correct" way because they aren't evaluating and weighing the issues properly. This article reinforces an idea that "middle America" is not being well informed. Thus, they can't make the "correct" choices on election day.


5 posted on 10/13/2006 10:07:04 AM PDT by Dilbert San Diego
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To: shrinkermd
All politics is local, and local politics is mainly NIMBY.
6 posted on 10/13/2006 11:09:59 AM PDT by E. Pluribus Unum (Islam is a religion of peace, and Muslims reserve the right to kill anyone who says otherwise.)
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