Posted on 10/30/2006 12:03:33 PM PST by BurbankKarl
LAT tops in circ drop
Among big-city newspapers, only the Miami Herald (8.8%) lost a bigger percentage of its daily readers than the Los Angeles Times (8%) in today's new numbers.
The Times, of course, led in raw numbers of readers lost with a daily circulation now of 775,766. Remember that it's only since Tribune took over that the daily count fell below a million, and the last pre-Tribune CEO, Mark Willes, even talked boldly (some might say insanely) about going for two million.
Instead, daily circulation is now far below the national big boys: Wall Street Journal, USA Today and New York Times. The Sunday count at the LAT dropped 6% to 1,172,005, for the six-months ending in September.
Circulation was down almost everywhere: "What's stunning about these numbers is the magnitude of the declines," Mark Lacter says at LA Biz Observed. Editor & Publisher
The beauty of this is that even if (let's say), the Times decides it has to start charging for Internet access, they're still toast.
They can have my old job, selling T-shirts in network giftshops..!
These dinosaurs are taking a real buggy whippin' aren't they? He he he.
Hmmm...socialist, anti-American propaganda isn't selling well? Why should it, when the average American can get all they want (or don't) for free!
Liberals just don't get it.
Of those declines in the Miami Herald and Los Angeles Times circulation numbers, I wonder how much of the decline is because of the decrease in English speaking population?
Probably has no effect since the English speaking people are still there
The link below will take people to the thread where all of the major dinosaur fishwraps are discussed re this drop in circulation.
http://www.freerepublic.com/focus/news/1728660/posts
U.S. newspaper circulation falls 2.8 pct
Reuters/Market Watch ^ | Oct 30, 2006 | Robert MacMillan
Posted on 10/30/2006 11:12:25 AM PST by Grampa Dave
U.S. newspaper circulation falls 2.8 pct - study
Mon Oct 30, 2006 10:49 AM ET
By Robert MacMillan
NEW YORK, Oct 30 (Reuters) - U.S. newspaper circulation fell 2.8 percent as of the end of September, according to industry data released on Monday, highlighting the further migration of readers to the Internet and other media outlets.
Far sharper declines were posted at newspapers seen as potential acquisition targets, including the Los Angeles Times and the Boston Globe, as the industry attempts to reshape itself and counter rival news providers online and elsewhere.
A Newspaper Association of America (NAA) analysis of data on 770 newspapers released by the Audit Bureau of Circulations found that average daily circulation fell 2.8 percent to about 43.8 million copies for the six months ended Sept. 30, compared with the same period a year ago.
Sunday circulation at 619 newspapers included in the report dropped 3.4 percent from a year ago, the NAA said.
The group added that total newspaper readership is rising, when Web site use, sharing papers and other measures are included. The NAA has been emphasizing more positive total readership numbers than paid circulation figures over the last few years.
"Data that measure the expanded audience is precisely what advertisers want to enhance their understanding of consumer use across newspapers' multiple media platforms," said NAA Chief Executive John Sturm. "Simply focusing on print circulation numbers in a vacuum obscures that understanding."
Some of the drop in the audit bureau numbers represents publishers' efforts to reduce the amount of discounted copies and papers delivered in bulk to hotel rooms and similar places that they have considered paid circulation in the past.
Newspaper publishers are coping with a slump in advertising as viewers spend more time on the Internet. Publishers are bulking up their Web presence, but online ad revenue increases have not compensated for the drop-off in print revenue.
TROUBLED PUBLISHERS EYED
Private equity firms and other groups have been eyeing papers run by troubled publishers, such as Tribune Co. . Business and civic leaders have also indicated interest in several of its papers, including the Los Angeles Times, whose circulation fell 8 percent in the past year.
Tribune, which was set to receive offers for a leveraged buyout last Friday, reported additional declines for its Hartford Courant and The Baltimore Sun.
USA Today, the national daily paper published by Gannett Co. Inc. , saw paid average daily circulation slip 1.3 percent to about 2.3 million readers from the six-month period ended in September 2005.
Daily paid circulation at The New York Times fell 3.5 percent to about 1.1 million readers. The New York Times Co.'s Boston Globe saw circulation fall 6.7 percent.
Former General Electric Co. Chief Executive Jack Welch and Boston businessman Jack Connors have discussed buying the paper, according to a spokesman for Connors.
The Wall Street Journal, owned by Dow Jones & Co. Inc. , had a 1.9 percent drop in circulation. The Wall Street Journal Weekend Edition, launched last year to broaden the paper's ad base, reported a 6.7 percent drop in circulation.
Several papers reported higher circulation, including Media General Inc.'s Richmond Times-Dispatch, News Corp.'s New York Post, the New York Daily News, and Gannett's The Indianapolis Star in Indiana and The Courier-Journal in Louisville, Kentucky.
A modest proposal ---
Given the reach that FreeRepublic has, I propose suffixing every reference to an article in the dinosaur media with the word "blog". As in "The New York Times Blog today stated that..." or "The CNN Video-Blog today reports that..."
Since they have consistantly and continually proven that they can't be trusted to provide objective reporting, they should be called what they are "opinion spewers", in other words, blogs.
I'm one of the 8%, I went from Daily to Sat/Sun only. They called a month ago to give me a better deal on the daily than what I pay for the weekend only. I told them no thanks, that it wasn't about the money, and hung up.
When I first made the change it was rather nice to tell the reason I was was cutting back was due to their political slant.
Not necessarily...Many English speaking people are bailing out of areas like Miami and Southern California. We won't know how many until the next census. If Hispanics continue to flow in, someone must be moving out.
Take that Joel "I don't support the troops" Stein.
All kinds of good news this morning!
Good news from Pakistan to LA.
We get the LAT on Sundays; but, for the last week, it's been showing up daily. I wonder if they're giving the paper away on weekdays to puff up their circulation numbers.
On a side note, I managed to offend one of their phone solicitors the other day. When the guy said that he was calling from the Times, I replied "But I don't own any birds." There was a confused pause on the other end for a second or two. Then he asked "Birds?" I said "No, I don't have any birds. But if I ever get any and have to line a cage, you guys will be the first ones I think of!" He hung up on me.
Not true. They don't replace our space, they just squeeze more of them into the tiny little houses. But people are rushing out because they are here. That is true for sure.
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