Posted on 11/13/2006 8:41:56 AM PST by abb
Published: November 13, 2006 10:50 PM ET
NEW YORK Advertising revenue at Gannett grew 2.0% in October mostly due to gains at its broadcast division.
At the newspaper division, ad revenue fell 2.0% on a 2.0% decline in Run of Press (ROP) volume and a 2.6% decrease in preprint distribution.
Local advertising was up 1.4% on a small decline in ROP ad volume. Small and mid-sized advertisers outpaced large advertisers.
Classified revenue decreased 3.4% on a 1.8% decline in ROP ad volume. Within the category, real estate was up 3.0%. Employment revenue dropped 6.9%. Automotive decreased 11.2%. In the U.S., classified revenue fell 4.2% on a 1.4% increase in real estate revenue and an 8.7% and 9.1% decline in employment and automotive revenues respectively.
National advertising slipped 7.0% on an 18% decline in ad volume.
At USA Today, ad revenue dropped 3.2% on a decline in paid ad pages to 419 from 454. The paper reported gains in travel, entertainment, telecommunications, retail, and real estate categories offset by weakness in automotive, technology, advocacy, and financial categories.
E&P Staff (letters@editorandpublisher.com)
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"There was a land of Publishers and Editors called the Newspaper Business... Here in this pretty world Journalism took its last bow... Here was the last ever to be seen of Reporters and their Enablers, of Anonymous Sources and of Stringers... Look for it only in books, for it is no more than a dream remembered. A Civilization Gone With the Wind..."
With apologies to Margaret Mitchell...
Ping
good
Cancel subscriptions; boycott advertizers and let them know why....line the kitty litter and bird cage with these types of papers....
The only industry that daily lies to and insults its customer base.
The only industry that daily lies to and insults its customer base.
The only industry that daily lies to and insults its customer base.
Americans grow weary of paying for propaganda.
Now how long do you think they can sustain downturns in revenue when the rest of the country is going great guns?
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