If you examine the fact that its a not-for-profit organization...then the number of subscribers really don't matter. They've been able to develop their TV operations and their on-line store to help make up for magazine losses. They certainly won't admit that they've lost 10-20 percent of their magazine sales...but it doesn't matter. Corporation advertsing on the tv network carry the entire organization.
Maybe so, but they're not getting anything from me.