Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
Brady rules!!
Manning drools!!!
Patriot bump
heh.
Payton Manning for Metamusal; "They're not boo'ing you. They're saying Bowel Mooooovement.
ditto that!
Prediction of an impartial (Bills fan) observer: Indy 34 New England 17
I don't care so much about Manning or Brady, but I'm really tired of the Eagles QB mother soup commercials........
From a Cowboys fan: Overtime fieldgoal win, Colts maybe by a thread......
Brady sucks!
Manning rules!
Your prediction is sure to come true.
(I hope!)
Brady believes in the old adage that "When you've REALLY arrived, you don't need to shout about it".
My prediction is that Peyton will once again have plenty of time to shoot a new series of commercials come Monday.
It's going to be a great game!
I like the Manning advertisements, unlike the incredibly annoying ads by the Duke basketball coach (I shall not speak the name of the pompous ass) during the NCAA tournament.
A pox on both their houses....but it's always amusing to watch the NFL spend untold millions on "good guy" PR and advertising when a large percentage of their players are running afoul of the law.
Little known fact for you Patriot fans...Manning gives the money he makes from these "overexposed" commercials to charities.
Some reporter asked him "What are you going to do now that you have a contract for 817 gazillion dollars?" Peyton's reply was "Earn it."
You gotta have respect for a classy guy like that.
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