Posted on 02/20/2007 2:14:36 PM PST by abb
NEW YORK Gannett reported today that January total revenue grew 1.7% while newspaper advertising revenue was up slightly 0.3%.
Local advertising revenue was nearly flat, up 0.2% in the month compared to the same period a year ago. All major categories with local lagged expect for health and restaurants. Gannett said that local ad results reflect the lack of a final week in December, which was included in the previous year.
Classified revenues rose 2.5% on strong gains at the company's United Kingdom properties. Within the category, real estate increased 10.3% and employment advanced 6%. Automotive plummeted 13.5%. At the company's U.S. community newspapers, classified advertising revenue dropped 6.3% reflecting a 2.1% decline in real estate, a 3.3% drop in employment, and an 18.6% decrease in automotive.
National advertising fell 4.8% on a 13.2% decline in volume at its domestic newspapers.
At USA Today, advertising revenue dropped 6% on a decline in paid ad pages to 310 from 326.
Net paid circulation continued to slip, with daily papers posting a 0.7% decline and Sunday papers sinking 2%.
Broadcasting revenue, including Captivate, grew 1.9 %.
Shares of Gannett lost 7 cents to $62.59 in morning trading on the New York Stock Exchange
"There was a land of Publishers and Editors called the Newspaper Business... Here in this pretty world Journalism took its last bow... Here was the last ever to be seen of Reporters and their Enablers, of Anonymous Sources and of Stringers... Look for it only in books, for it is no more than a dream remembered. A Civilization Gone With the Wind..."
With apologies to Margaret Mitchell...
Ping
That looks like Kerry on the upper left.
Why wait for the daily paper or the nightly newscasts, when you can access the very same talking points on the DNC website any time, day or night, 24/7.
Dont worry they will be caught releasing bogus circulation numbers and ad rate revenue again. Look for this to be the year of class action lawsuits against the papers in the interest of advertisers. That should be the dealth nell.
Oppel: Media outlets are fishing for ways to hook a bigger audience
...
The change we face was driven home by the predictions of Michael Rogers, futurist-in-residence of The New York Times.
In three to five years, the world will see an incredible flood of powerful mobile devices that will render laptop computers obsolete, he said. The explosion in handhelds will be accompanied by the deployment of wireless communications everywhere.
That generation called the Millennials, who were born after 1981, are graduating from adolescent to adult consumption. This means they will graduate from the so-called social sites such as MySpace and FaceBook to populate sites aimed at those starting families and homes.
"Big Media is catching on," Rogers said. "You think they're dumb and blind. Actually, that's not the case. TV and major and local newspapers are adopting most of the technology."
What properties did they sell off to get the 1.7%?
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