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Anheuser-Busch Urged to Abandon "Idiotarod" Beer Promotion
Center For Science in the Public Interest ^ | February 28, 2007

Posted on 03/01/2007 2:53:28 PM PST by Eric Blair 2084

WASHINGTON—Anheuser-Busch should drop its sponsorship of a Washington, D.C. charity event called the "Idiotarod," organized by a local group that goes by the acronym "SMASHED," according to the nonprofit Center for Science in the Public Interest (CSPI). The March 3 event, in which young people are urged to acquire shopping carts and drink beer in one bar after another, is in clear violation of the Beer Institute's Advertising and Marketing Code, which prohibits marketing which encourages rapid or excessive beer drinking or drinking games, according to the group.

"Prepare your liver," the SMASHED organizers say on their web site. "We know there's going to be a lot of drinking and in some places we might even encourage it." As for the shopping carts the participants are urged to acquire, the organizers "don’t want to know how or from where" they come. The event, which is cosponsored by Anheuser-Busch's Bud Light brand, starts at a bar called the Front Page in Washington's Dupont Circle neighborhood on Saturday.

CSPI called on Anheuser-Busch to immediately withdraw its sponsorship of the event, which organizers say “is about testing your own willingness to make an ass of yourself."

"Here's Anheuser-Busch putting Bud Light's seal of approval on this sophomoric and potentially dangerous event, where who knows how many intoxicated people will take to the streets of Washington pushing stolen shopping carts," said George A. Hacker, director of alcohol policies at CSPI. "This makes a mockery of Anheuser-Busch’s professions of concern about heavy drinking."

Anheuser-Busch has come under fire before for promoting excessive drinking and drinking games. The company was widely ridiculed for claiming that a drinking game called Bud Pong should be played by drinking water instead of the beer the game is named for.


TOPICS: Culture/Society; News/Current Events; US: District of Columbia
KEYWORDS: beer; cspi; funpolice; nannystate
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To: ASOC

Glad someone saw my humor. :)


21 posted on 03/01/2007 3:37:43 PM PST by Fierce Allegiance (RINO = Rudy Is Not Ours! Keep scrubbing, Rudy supporters, the blood won't come off.)
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To: Fierce Allegiance

We all saw it, we are just hoping everyone else forgot.


22 posted on 03/01/2007 3:41:11 PM PST by patton (Sanctimony frequently reaps its own reward.)
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To: patton

After an "Iditarod of beer" most would forget.


23 posted on 03/01/2007 3:43:00 PM PST by Fierce Allegiance (RINO = Rudy Is Not Ours! Keep scrubbing, Rudy supporters, the blood won't come off.)
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To: CindyDawg

Bud Light presents, "REAL MEN OF GENIUS"

Today we salute you, Mr. Idiotaraod Shopping Cart Racer!

Sure, others use their shopping carts to carry their milk and groceries for their family...

But you have found an even more ingenious use.

Racing other drunken idiots down the streets of Washington DC while dodging taxis, bike messengers and another fellow drunk, Ted Kennedy in his BMW...

(watch out for Teddy)


24 posted on 03/01/2007 3:43:49 PM PST by Eric Blair 2084 (Alcohol, Tobacco and Firearms shouldn't be a federal agency...it should be a convenience store.)
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To: Eric Blair 2084
The DC Idiotarod is brought to you by SMASHED!

The Iditarod is a famous long-distance race in which big burly yapping dogs tow a sled and driver across Alaska. The 2007 DC Idiotarod is kind of the same thing, but no sled and no dogs. And most likely no snow, what with global warming and all that!

Instead of a sled, teams pull a shopping cart (or "carriage" for you Southerners). And instead of dogs, it's people pulling the cart. Oh, and this one is in DC, not Alaska, so it definitely saves you time and travel expenses. All this and we're even raising money for charity!

So how do we mush DC style? It's a day of racing around DC with shopping carts, making an ass of yourself, meeting new people, chatting with some local bartenders, potentially dressing up in a silly costume, and generally having one of the best days of your life!

So how do you participate? Want more details?

25 posted on 03/01/2007 3:45:33 PM PST by DumpsterDiver
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To: Fierce Allegiance

That's funny. I was listening to the "Last Call" on The Big Show on WEEI and they mentioned it and I thought of you.

Any odds on favorite?


26 posted on 03/01/2007 3:46:51 PM PST by JimWforBush (And change your tagline..youve had the same one forever.)
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To: JimWforBush

I haven't reviewed this years field. I am not positive when it even starts. Damn, it's march, I better check soon, eh?


27 posted on 03/01/2007 3:49:29 PM PST by Fierce Allegiance (RINO = Rudy Is Not Ours! Keep scrubbing, Rudy supporters, the blood won't come off.)
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To: Fierce Allegiance

I think I heard it starts this weekend. I'm not positive though.


28 posted on 03/01/2007 3:50:44 PM PST by JimWforBush (And change your tagline..youve had the same one forever.)
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To: JimWforBush

Ooops.

The list is on my about page if anyone needs it. :)

I'm out, Poker night - have fun!


29 posted on 03/01/2007 3:52:02 PM PST by Fierce Allegiance (RINO = Rudy Is Not Ours! Keep scrubbing, Rudy supporters, the blood won't come off.)
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To: Fierce Allegiance

I haven't reviewed this years field. I am not positive when it even starts. Damn, it's march, I better check soon, eh?
_____________________________________________

I checked the latest odds in Vegas in the Sportsbook at Caesars...

Jack Daniels is going off at 190:1
Bud Weiser is 30:1
Jimmy Beam is 10:1
Dear ol Granddad is 190:1
Drunken Stupor is 15:1
Bar Hopper is 4:1
Fat Bastard is 15:1
Stinky, smelly smoker is 3:2
You're Next is 1:2 as the odds on favorite...

I'm putting my money on You're Next.


30 posted on 03/01/2007 4:17:03 PM PST by Eric Blair 2084 (Alcohol, Tobacco and Firearms shouldn't be a federal agency...it should be a convenience store.)
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To: Fierce Allegiance

Near where I used to live was a bar that catered to the local army base. They sold these huge clear plastic "urns" that held massive amounts of beer for 10.00. You just turned this tap at the bottom to refill your drink. The barkeep told me they always sell these out when the soldiers come in.


31 posted on 03/01/2007 5:01:36 PM PST by boop (Now Greg, you know I don't like that WORD!)
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To: Eric Blair 2084
Image hosted by Photobucket.com when i am laid to rest, my liver shall be buried separately and with honors.
32 posted on 03/01/2007 5:05:14 PM PST by Chode (American Hedonist ©®)
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To: lesser_satan
So the Center for Science in the Public Interest should go do something useful, like debunking Al Gore's retarded hysteria.

Sorry, there is no money in that for them. They're not interested in the truth, they're only interest in two things...CONTROL and MO MONEY, MO MONEY, MO MONEY!

33 posted on 03/01/2007 6:10:00 PM PST by Eric Blair 2084 (Alcohol, Tobacco and Firearms shouldn't be a federal agency...it should be a convenience store.)
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To: Dinsdale
I once hit 115 quarters shots in a row. It's all in the technique.

That's impossible. You're going to need to produce some witnesses (like the golfers in the papers with a hole in one).

34 posted on 03/01/2007 6:12:14 PM PST by Eric Blair 2084 (Alcohol, Tobacco and Firearms shouldn't be a federal agency...it should be a convenience store.)
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To: Eric Blair 2084
Memo to CSPI: We know it's unhealthy and unsafe...but it's fun. Go away.
35 posted on 03/01/2007 6:16:42 PM PST by RichInOC (...Phi Kappa Sigma, Beta Rho '87..."We can do anything we want, we're college students!")
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To: Eric Blair 2084

Now that really is impressive lol. You should finish it and send it to Budweiser.


36 posted on 03/01/2007 7:40:20 PM PST by CindyDawg (# 2 s reserved for Espanol.)
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To: CindyDawg

Just for you Cindy, although any advertising agency executive who is listening should really hire me if they want to improve on their lame Super Bowl ads:


Bud Light presents: "REAL MEN OF GENIUS"

(Real men of genius)

Today we salute you, Mr. Idiotarod Shopping Cart Racer!

(Mr. Idiotarod Shopping cart racer)

Sure, others use their shopping carts to carry their milk, eggs and groceries to the checkout counter...

(debit or credit?)

But you have found an even more ingenious use...

Racing other drunken idiots down the streets of Washington DC while dodging taxis, bike messengers and another fellow drunk, Ted Kennedy in his BMW...

(watch out for Teddy)

Wearing a dog harness, and a g-string and bow tie, you rampage down the sidewalks pulling a shopping cart with an alcohol to blood content of .89

(oooh, I feel a little woozy)

Homeless people, bag ladies, pedestrians, small children and animals are no match for your oncoming assault.

(get the hell out of my way)

So crack open an ice cold Bud Light, oh Dale Earnhardt Jr of the shopping carts, because when our car breaks down, we won't call AAA or AA, we'll call you...

(Mr. Idiotarod Shopping cart racer)

Anheuser-Busch, St. Louis Missouri.


37 posted on 03/01/2007 8:40:09 PM PST by Eric Blair 2084 (Alcohol, Tobacco and Firearms shouldn't be a federal agency...it should be a convenience store.)
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To: Eric Blair 2084

I don't know what to say. That is right up there with Mr. Too proud of Texas.:')


38 posted on 03/01/2007 8:50:38 PM PST by CindyDawg (Duncan Hunter...shhhh you aren't supposed to know about him)
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To: CindyDawg

Who's that?


39 posted on 03/01/2007 8:52:01 PM PST by Eric Blair 2084 (Alcohol, Tobacco and Firearms shouldn't be a federal agency...it should be a convenience store.)
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To: Eric Blair 2084

The sheeple who consume this drivel are exactly who the Roman oligarchs had in mind when they invented the term "Bread and Circuses".


40 posted on 03/01/2007 8:54:01 PM PST by VxH (There are those who declare the impossible - and those who do the impossible.)
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