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Circuit City's Job Cuts Backfiring, Analysts Say
wahington post ^ | 5-2-07 | Amy Joyce

Posted on 05/02/2007 5:08:03 AM PDT by Hydroshock

Circuit City fired 3,400 of its highest-paid store employees in March, saying it needed to hire cheaper workers to shore up its bottom line. Now, the Richmond electronics retailer says it expects to post a first-quarter loss next month, and analysts are blaming the job cuts.

The company, which on Monday also revised its outlook for the first half of its fiscal year ending Feb. 29, 2008, cited poor sales of large flat-panel and projection televisions. Analysts said Circuit City had cast off some of its most experienced and successful people and was losing business to competitors who have better-trained employees.

Circuit City expects to report a loss for the first quarter because of poor sales of expensive televisions, which often require experienced salespeople. (By Steve Helber -- Associated Press)

From The Post's Print Edition All of Today's Business Articles Today's Business Front Image

"I think even though sales were soft in March, this is clearly why April sales were worse. They were replaced with less knowledgeable associates," said Tim Allen, an analyst with Jefferies & Co.

In particular, the televisions showing disappointing results are "intensive sales" requiring more informed employees, Allen said. "It's a big-ticket purchase for somebody. And if they feel like they're not getting the right advice or are being misled by someone who doesn't know, it would be definitely frustrating. They will take their business elsewhere."

Circuit City said in March that sales would be volatile for the next several months as the company adjusts to the changes. But yesterday the company said it was too early to tell whether the dismissals had caused any of the falloff in April sales b

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Business/Economy; Miscellaneous; News/Current Events
KEYWORDS: circuitcity; stupid
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To: HaveHadEnough

I only purchase items at big box stores if I don’t have to have any assistance. If it requires assistance, I look and research online, and have it delivered. I should know, ‘cause I was in retail 10yrs.


121 posted on 05/02/2007 10:57:39 AM PDT by Maigrey (My tagline is roasting over an open fire, and global warming is nipping at your nose...)
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To: durasell

Remember the US is a “service-based economy.” At least that’s what we’re told.


122 posted on 05/02/2007 11:08:07 AM PDT by stainlessbanner
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To: stainlessbanner

Remember the US is a “service-based economy.” At least that’s what we’re told.

And some services pay really, really well. Unfortunately, talking a family into maxing out the VISA on a giant TV isn’t one of those services that pay particularly well.


123 posted on 05/02/2007 11:46:54 AM PDT by durasell (!)
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To: durasell
...then place themselves in a steel and glass box with a controlled explosion in front of them and highly flammable liquid behind them in order to hurtle down the street at 60 mph.

That sounds really cool! Where can I get me one of them boxes?

124 posted on 05/02/2007 1:15:29 PM PDT by GATOR NAVY (Calling illegal aliens undocumented workers is like calling drug dealers unlicensed pharmacist)
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To: GATOR NAVY

Oh they’re around. You just have to find someone willing to sell one.


125 posted on 05/02/2007 1:29:44 PM PDT by durasell (!)
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To: FarRightFanatic

You’re bitching about getting too much service?
LOL


126 posted on 05/02/2007 1:32:14 PM PDT by gcruse
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To: durasell

I’ll be sure to keep my eyes open! Maybe I’ll get lucky!


127 posted on 05/02/2007 1:58:24 PM PDT by GATOR NAVY (Calling illegal aliens undocumented workers is like calling drug dealers unlicensed pharmacist)
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To: 1rudeboy
Nuttin' like the truth.... I agree!

There's a sh$tpot load more to life than just money, I say!

128 posted on 05/03/2007 4:39:28 AM PDT by RSmithOpt (Liberalism: Highway to Hell)
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To: Red Badger

And a pound of BS is a pound of BS....still stinks too!


129 posted on 05/03/2007 4:41:05 AM PDT by RSmithOpt (Liberalism: Highway to Hell)
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To: Hydroshock
Circuit City expects to report a loss for the first quarter because of poor sales of expensive televisions, which often require experienced salespeople. (By Steve Helber -- Associated Press)


130 posted on 05/03/2007 4:53:40 AM PDT by Tolerance Sucks Rocks (G*d bless and heal Virginia Tech!)
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To: Hydroshock

It takes some time for the “cheaper” employees to get trained to a proficiency level that will bring the bottom line up again but, of course, then the trained efficient employees will have to be paid more in order to keep them from moving on to other higher -paying employers and the company will have to lay them off in favor of cheaper employees.


131 posted on 05/03/2007 5:02:48 AM PDT by arthurus (Better to fight them over THERE than over HERE)
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To: Hydroshock

I HATE Circuit City!!

The 3 times I have ventured in have been some of the worst shopping experiences I’ver ever had

Bad salesmen, bad management. Good riddence!!


132 posted on 05/03/2007 5:11:36 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: Dick Vomer

We used to have a Computer City here that became CompUSA. It was great. Salesmen left you alone to look at stuff until you looked like you needed to talk to someone, then they were right there and knew their stuff. Return policy was automatic. Your transaction was in the computer so if you didn’t have your receipt, no problem. Most of their prices were lower than elsewhere but I bought stuff there that I could have got for less across the street because I knew it had backup. That store went away and got replaced by a DollarTree and we have now CC and Best Buy. I will not go into those stores. My neighbor says that CC is starting to look messy with voids on their shelves. I get my computer stuff on-line, now. If you can’t rely on backup you might as well get the cheapest.


133 posted on 05/03/2007 5:24:23 AM PDT by arthurus (Better to fight them over THERE than over HERE)
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To: laotzu

I just checked your profile. You have the best single set of short quotes I have seen anywhere.


134 posted on 05/03/2007 5:30:58 AM PDT by arthurus (Better to fight them over THERE than over HERE)
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To: Hydroshock

A coompany I once worked for in Annapolis, MD, Telespectrum. They are still in business, and maybe got their heads out of their tuckus. However, 14 years ago, they made a major bonehead move.

They did telemarketting and phone sales for many companies. One of those companies was IBM. For IBM, they handled government sales. Some of the sales people were incredible...some of the best in the country.

One year, it was noted that the commission of the top sales people was more than the CEO of Telespectrum made. Instead of raising the pay of the CEO/Owner, they lowered the commission of the sales people.

Summarily, those sales people went to other companies and Telespectrum almost collapsed.

BTW, when Microsoft introduced Windows for Workgroups in 1992/1993, it was there first attempt at building networking into the OS. I was part of the sales team to head up this introduction.

For three months, I made more in sales than the rest of the eight person team combined...I made over 50% of the team’s sales, mainly because I was a programmer from years back, and ran a telemarketting office back in the Midwest, before moving to Annapolis.

They fired me because my speech pattern was that I often said, “Um...”, which is common in the Midwest, but was “not professional” in Annapolis.


135 posted on 05/03/2007 6:09:31 AM PDT by Sensei Ern (http://www.myspace.com/reconcomedy - Ann Coulter is My Press Secretary)
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To: P-Marlowe

“Who in their right mind would want to work for such a company? And if you did work for such a company why would you try to do a good job? If you do a good job you get a raise. If you get a raise, you get fired”

Isn’t it such a great brave new world we live in.


136 posted on 05/03/2007 6:43:55 AM PDT by Leatherneck_MT (Our Forefathers roared for Liberty, their children now whine for security and safety.)
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To: Hydroshock

are being misled by someone who doesn’t know, it would be definitely frustrating. They will take their business elsewhere.”


My case exactly. I bought from Best Buy for this reason.
I went to Circuit City and simply couldn’t get 2 cents worth of info while I was trying to make a buying decision on a 60” TV. CC’s attitude was basically they’re all good and offered no further advice on types of screens etc. I went across the street to BB and experienced the complete opposite and bought there.


137 posted on 05/03/2007 6:50:26 AM PDT by Joan Kerrey (Believe nothing of what you hear or read and half of what you see.)
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To: Xenalyte
What does Santa do when you bark?

At first confused, then a pretense of not noticing. Kinda hard to do when the kid sitting on your lap joins in too.

138 posted on 05/05/2007 6:55:28 AM PDT by laotzu
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To: arthurus
just checked your profile

Thanks

139 posted on 05/05/2007 6:57:36 AM PDT by laotzu
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To: laotzu

That is a freakin’ HOOT and I cannot wait to try it with my nieces this year.


140 posted on 05/05/2007 8:25:35 AM PDT by Xenalyte (Cheese . . . milk's leap toward immortality.)
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