Do you know how much money is spent trying to convince you to go to your doctor to ask for a certain kind of drug by name? Do you know if you need viagra or cialis? The drug companies are trying to get you to make the choice rather than your doctor and spending billions to do it. That’s not R&D.
Marketing saves consumers money. How is Wal-Mart able to offer customers everyday low prices? Lots of marketing, advertising, and PR spend.