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Environmental radio show hopes to flourish -- but it needs a lot of green
The San Francisco Chronicle ^ | Saturday, May 12, 2007 | Joe Garofoli

Posted on 05/12/2007 8:10:32 AM PDT by Reeses

Betsy Rosenberg is a longtime Bay Area radio journalist who has spent the past few years working to keep her nationally broadcast environmental program on the air. She also has emptied her six-figure retirement fund to do it. Now, if she can't raise enough money by May 18, she may lose her pioneering show on the liberal Air America radio network.

...

The network has given Rosenberg an option: pay or no play.

...

While Rosenberg finds herself at the confluence of two trends that have received a lot of buzz -- the green movement and progressive radio -- she's also finding there isn't a lot of cash to back up the sizzle. At least not at her level of the green media food chain.

...

"I've hung in there all this time and I think the green train is just around the corner," said Rosenberg, who has produced environmental news reports on KCBS-AM in San Francisco for a decade until this year. "But I'm not a salesperson. I'm a journalist and an activist. But now I'm stuck trying to sell ads to keep something I feel passionately about on the air."

...

Since then, Rosenberg has been largely subsidizing the program's cost. And she said that her husband, a lawyer who runs a San Francisco legal financing firm, has been supportive. "He told me that I have to practice what I preach: My show has to be sustainable," she said.

...

"But right now the question is whether we have reached a tipping point (in green media) or whether this is part of an 18-month ride after (Gore's documentary about climate change) 'An Inconvenient Truth.' The next two or three years will show whether green is here to stay.

(Excerpt) Read more at sfgate.com ...


TOPICS: Culture/Society; US: California
KEYWORDS: airamerica; globalwarming; green; radio
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I'm a journalist and an activist.

The word for that is propagandist. Although some leftists are willing to pay for propaganda, most people are not. Propaganda's function is as a flanking maneuver as part of a larger campaign. It requires a sponsor who will financially benefit some other way.

1 posted on 05/12/2007 8:10:36 AM PDT by Reeses
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To: Reeses
"I've hung in there all this time and I think the green train is just around the corner," said Rosenberg,

It is just around the corner. Just keep pouring more money into it and you'll realize your dream.

2 posted on 05/12/2007 8:15:43 AM PDT by umgud ("When seconds count, the police are just 10 minutes away!")
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To: Reeses
Although some leftists are willing to pay for propaganda, most people are not. Propaganda's function is as a flanking maneuver as part of a larger campaign. It requires a sponsor who will financially benefit some other way.

The difference between Lefties and the Right is simple...the Lefties want to use the taxpayers' money to forcefeed us their propaganda, while the Right finds willing sponsors to advertise on their shows. Commercial sponsors know which side has more listeners...

3 posted on 05/12/2007 8:16:09 AM PDT by JRios1968 (This tagline brought to you by courtesy of Happygrl)
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To: Reeses

“I’m a journalist and an activist.”

“The word for that is propagandist.”

Blam! Nailed it.


4 posted on 05/12/2007 8:16:28 AM PDT by L98Fiero (A fool who'll waste his life, God rest his guts.)
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To: Reeses

It takes copious quantities of BS to keep a garden green.


5 posted on 05/12/2007 8:20:23 AM PDT by ThomasThomas
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To: L98Fiero

Exactly. Maybe she can sell some of Algore’s carbon credits. Bwahahahahahaha.


6 posted on 05/12/2007 8:20:56 AM PDT by Parley Baer
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To: Reeses
The network has given Rosenberg an option: pay or no play.

Capitalist are evil. :)

7 posted on 05/12/2007 8:23:56 AM PDT by Popman (New American Dream: Move to Mexican, cross the border, become an illegal. free everything)
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To: Reeses

This article is a humor- and irony-rich environment: ‘Rosenberg has been largely subsidizing the program’s cost. And she said that her husband, a lawyer who runs a San Francisco legal financing firm, has been supportive. “He told me that I have to practice what I preach: My show has to be sustainable,” she said.’


8 posted on 05/12/2007 8:43:12 AM PDT by 3AngelaD (They've screwed up their own countries so bad they had to leave, now they're here screwing up ours.)
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To: Reeses

But now I’m stuck trying to sell ads to keep something I feel passionately about on the air.”

called capitalism, not NPR


9 posted on 05/12/2007 8:50:30 AM PDT by machogirl
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Comment #10 Removed by Moderator

To: Reeses

We’ve had ‘green’ oriented shows here for years and they do make money...or at least the ones that don’t try and be political do.


11 posted on 05/12/2007 8:59:48 AM PDT by P-40 (Al Qaeda was working in Iraq. They were just undocumented.)
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To: JackRyanCIA
Life is hard! It is even harder when you are stupid!

That's great! Do you mind if I steal it for my tagline? It's about due for a refresh.

12 posted on 05/12/2007 9:03:34 AM PDT by 300winmag (Overkill never fails)
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Comment #13 Removed by Moderator

To: Reeses
she's also finding there isn't a lot of cash to back up the sizzle fizzle
14 posted on 05/12/2007 9:28:30 AM PDT by FoxInSocks
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To: Reeses

“She also has emptied her six-figure retirement fund to do it.”

A fool and her money.........


15 posted on 05/12/2007 9:28:37 AM PDT by Bogtrotter52 (Reading DU daily so you won't hafta)
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To: Reeses

I didn’t know Air America was still in existence.


16 posted on 05/12/2007 9:46:00 AM PDT by stevem
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To: P-40
We’ve had ‘green’ oriented shows here for years

Conservatives are the original green people. Conservatives do not waste by nature, while city people are surrounded by waste and live under a cloud of pollution. Conservative greens are concerned about their personal footprint while leftist greens see it as a way to lash out in envy at others.

17 posted on 05/12/2007 9:49:45 AM PDT by Reeses
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To: JackRyanCIA
I think Sgt. Stryker (John Wayne) said that.

I've seen the movie so many times, I don't even recognize that line. However, I can see in the photo they are using a Garand with post-WWII engineering changes on it. It has a stamped trigger guard, rather than a milled one that would have been in use in 1944.

Technical advisers have been burned worse in bigger events. "The Longest Day" used hundreds of M1 carbines, none of them in the correct WWII configuration. And the Marine Memorial also has incorrect carbines on it. That was the USMC's fault, since the technical advisor sent the sculptor the wrong stock photos for the weapons he was modeling.

18 posted on 05/12/2007 9:59:01 AM PDT by 300winmag (Overkill never fails)
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To: Reeses

Yup, and most of the shows here are about what we as individuals can do to ‘use and reuse’ and cut down on waste and what not. The politics doesn’t play a part in it. Environmentalists coming from other parts of the country can’t seem to figure us out.


19 posted on 05/12/2007 10:04:27 AM PDT by P-40 (Al Qaeda was working in Iraq. They were just undocumented.)
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Comment #20 Removed by Moderator


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