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Toyota says hybrid cost premium to disappear
Rueter ^ | Thu May 10, 2007 | By Chang-Ran Kim

Posted on 05/12/2007 11:19:39 PM PDT by Rick_Michael

TOYOTA CITY, Japan (Reuters) - Toyota Motor Corp. expects to cut costs for hybrid cars enough to be able to make as much money on them as it does on conventional gasoline cars by around 2010, a top executive said on Thursday.......

But Masatami Takimoto, executive vice president in charge of powertrain development, said cost-cutting efforts on the system's motor, battery and inverter were bearing fruit, and the cost structure would improve drastically by the time Toyota reaches its sales goal of one million hybrids annually in 2010 or soon after.

"By then, we expect margins to be equal to gasoline cars," he told Reuters in an interview at Toyota's headquarters in Toyota City, central Japan.


TOPICS: Business/Economy; Japan; Miscellaneous
KEYWORDS: alternatives; energy; hybrid; toyota
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Industry watchers expect the current Prius to be remodelled late next year or in early 2009, using a lithium-ion battery for the first time. Takimoto declined to confirm the speculation, but added that Toyota's lithium-ion battery, under development with Matsushita Electric Industrial Co., was technically ready to be mounted on hybrid cars "any time".

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Side news:

http://www.nanotech-now.com/news.cgi?story_id=22550

High-Capacity Lithium-Ion Batteries On the Way

Abstract: This new generation of lithium-ion batteries, shown at a meeting of the Electrochemical Society, earlier this week, uses a series of impressive new technologies, like nanotechnology, to create the composite materials for generating the electrodes on the cells inside the battery. So far, scientists have managed to measure twice the charge storage capacity in the new batteries, and they estimate that manufacturing costs will be lower than traditional lithium-ion batteries because of the materials (primarily manganese) required for the new nano-crystal electrodes.

1 posted on 05/12/2007 11:19:41 PM PDT by Rick_Michael
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To: Rick_Michael

Electric cars are going to be perfected in the near future. They’ve been saying this for 100 years. Thomas Edison told Henry Ford not to worry about electric cars, as they would never be practical. So far, he’s still right.


2 posted on 05/12/2007 11:28:39 PM PDT by ozzymandus
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To: ozzymandus

As far as I can see it’s just the cost of the battery and product reliability....which has been sorely lacking. Although I do think this is a workable market. I don’t think it will be all encompassing, so thus my hopes for biofuels (e.g algae) in the long-term future.

I’m not all too agreeable with government intervention or assistance. If a market and product is worthy of placement...then I’m all for it ie why not let it run it’s coarse.

I wouldn’t look to Edison for opinions on a future that elipses his conception of technology. In fact, I don’t even think Edison saw himself as man that knew the future.

“We don’t know a millionth of one percent about anything.”


3 posted on 05/12/2007 11:49:39 PM PDT by Rick_Michael (Fred Thompson)
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To: Rick_Michael
Has anyone documented the retail replacement cost for the battery on one of these things yet? I know they haven't been around long enough yet, but there's got to be some numbers floating out there. I hear (from these boards alone) the cost exceeds $6,500. We aren't talking "Duracell" here...

If they are able to lower the costs and successfully pass it on to the consumer (heh...) it may have some impact. The total cost of the car may actually lead to savings for the consumer. Right now it doesn't and even worse, the environmental impact of the hybrid throughout it's life is allegedly far worse than the standard vehicle. The damage to the environment from the production of the battery alone is traumatic.

4 posted on 05/13/2007 1:33:51 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: Caipirabob
The battery-pack is harmful to the environment.

Thankfully, that’s not actually the case.

NiMH (Nickel Metal Hydride) is a benign substance. It can be recycled too. In fact, the guarantee for recycling is rather high, since nickel is a valuable metal. Misconceptions about rechargeable batteries stem from the obsolete NiCd (Nickel Cadmium) technology, which really was harmful.

Life-Expectancy is 10-12 years (roughly 150,000 to 200,000 miles), which is long enough to fulfill the needs of most owners.

Warranty is 8 years / 100,000 miles. So if replacement really is necessary beyond that time, production increases & competition should help to reduce the cost. Continued technology improvements in energy density could too. Additionally, the salvage market has already begun to emerge, allowing you to purchase a used battery-pack (or just some modules) recovered from a vehicle destroyed by an accident. The cost of replacement batteries is just under $4000.

5 posted on 05/13/2007 2:00:30 AM PDT by Colorado Cowgirl (God bless America!)
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To: Colorado Cowgirl

I was told that the battery manufacturing itself is a very dirty process. Very anti environmentally friendly.


6 posted on 05/13/2007 2:09:51 AM PDT by television is just wrong
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To: Caipirabob
The battery is warranted to last five years. Toyota has not reported any battery-related problems yet, which is impressive. Hybrid car technology is already reliable after having come into its own a couple of years ago. Following Murphy's Law, one can safely predict hybrids will become better and cheaper over the next few years and with increased fuel costs, there will be added incentive for motorists to buy them.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

7 posted on 05/13/2007 2:16:02 AM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: Colorado Cowgirl

And the same with the lithium ion batteries, which will likely be the new storage source.

“Lithium Ion batteries are classified by the federal government as non-hazardous waste and are safe for disposal in the normal municipal waste stream. These batteries, however, do contain recyclable materials and are accepted for recycling by the Rechargeable Battery Recycling Corporation’s (RBRC) Battery Recycling Program.”


8 posted on 05/13/2007 2:28:27 AM PDT by Rick_Michael (Fred Thompson)
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To: television is just wrong
I was told that the battery manufacturing itself is a very dirty process. Very anti environmentally friendly. Unlike petroleum refineries which are sterile and pristine.
9 posted on 05/13/2007 2:33:40 AM PDT by Dixie Yooper (Ephesians 6:11)
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To: Colorado Cowgirl
great info and thank you for posting that! : )
10 posted on 05/13/2007 2:40:39 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: television is just wrong
Back in the old lead acid battery days I sure that was true. But the new Nickel metal hydride batteries i’m not sure if it’s dirty or not. There’s no definitive word on replacement costs because they are almost never replaced. According to Toyota, since the Prius first went on sale in 2000, they have not replaced a single battery for wear and tear.
11 posted on 05/13/2007 2:43:19 AM PDT by Colorado Cowgirl (God bless America!)
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To: goldstategop
My brother bought one of these, then within about 6 months gave it to his wife and bought one of those sweet Mercedes hardtop convertables. She drives it now and loves it. I just haven't been able to reconcile the overall cost with any true consumers savings, even over long term ownership. I figured it'd take about 7 years to break even with a standard vehicle. This article lends itself towards correcting that, but we'll see if they manage to pass the savings on to the consumer. I've heard that tune before.

This environmental consumer movement is going to cost us...

12 posted on 05/13/2007 2:44:08 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: Colorado Cowgirl
The cost of replacement batteries is just under $4000 (in 2006 dollars).

One must take this into consideration when purchasing a used hybred vehicle, and for the owner when selling his (unwanted) hybred vehicle.

13 posted on 05/13/2007 2:47:31 AM PDT by Las Vegas Dave (HDTV ping list, please FReepmail me if you would like your name added.)
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To: Rick_Michael

Its ecological advantage has already disappeared.


14 posted on 05/13/2007 4:34:45 AM PDT by RoadTest (Get our Marines out of Pendleton's Kangaroo court!)
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To: Rick_Michael

Ain’t no “free lunch.”

There are reports that the site around the battery manufacturing facility (in Ontario as I recall) is SO polluted and barren that NASA used the place to test the lunar rover.

Wonder what price we’ll all ultimately pay for concentrating toxins in those locations as opposed to spreading it over the globe, where, because of smaller levels, nature can better deal with it.

I’m sure the goofballs in Cahlifonia LOVE that THEIR trash is piling up in Ontario or Pittsburgh or Cleveland as it lets THEM feel good that they’re saving the earth — except for THOSE already dirty, faraway places.


15 posted on 05/13/2007 5:15:57 AM PDT by Dick Bachert
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To: goldstategop
"Following Murphy's Law, one can safely predict hybrids will become better and cheaper over the next few years and with increased fuel costs, there will be added incentive for motorists to buy them."

LOL, I think you mean Moore's Law. But I agree with you.

16 posted on 05/13/2007 5:17:51 AM PDT by PogySailor (Murtha'd: To be attacked by a corrupt politician for doing your job.)
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To: Rick_Michael
Has Toyota learned the lesson from people modifying their cars to include an external charger? It should be pretty cheap to add a power cord and a AC-DC converter. With it the average commuter might be able to run on electric almost all the time.
17 posted on 05/13/2007 5:28:30 AM PDT by KarlInOhio (Parker v. DC: the best court decision of the year.)
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To: PogySailor

Murphy’s Law says your battery pack will fail days after your warranty expired, and it will be in the middle of the night, miles from nowhere.


18 posted on 05/13/2007 5:37:13 AM PDT by wrench
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To: wrench
Murphy’s Law says your battery pack will fail days after your warranty expired, and it will be in the middle of the night, miles from nowhere.

And O'Leary's corollary further states that it will be raining, your cell phone will have just died, you forgot your raincoat and you were already running late......O'Leary, you see, was an optimist......

19 posted on 05/13/2007 5:51:09 AM PDT by Thermalseeker (Just the facts, ma'am)
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To: goldstategop
"Following Murphy's Law, one can safely predict hybrids will become better and cheaper over the next few years and with increased fuel costs"

Hybrids may, or they may not, become better and cheaper over the next few years. However, I would certainly not cite Mruphy's Law as a governing rule for hybrids. Murphy's law has prevailed with electric vehicles for at least a century.

20 posted on 05/13/2007 5:56:30 AM PDT by norwaypinesavage (Planting trees to offset carbon emissions is like drinking water to offset rising ocean levels)
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