You see, Watermelons, because of their speech and actions, should be beyond reproach. Not just meeting a goal or two but actually living, breathing and being one with Gaia - nothing less.
Otherwise they are just hypocrites.
The fact that he rides commercial and gives hybrids to his family is like saying, "Oh! Lookie here! Leonardo puts out his recycle bin every Tuesday!"
So if I’m understanding you correctly, the only way to care about the environment is to go out and live in it with no modern amenities. Doesn’t that seem a little far fetched. He is making an effort to walk the walk in a lot of ways as opposed to just talking the talk. I’m not going to hate on him just because he isn’t perfect. People in glass houses and all that.