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Brussels Braced For Vodka Battle
BBC ^ | 6/19/2007 | Alix Kroeger

Posted on 06/19/2007 12:13:04 AM PDT by bruinbirdman

In a foyer of the European Parliament, Poland is putting its argument for a tight definition of vodka in the most persuasive way it knows.

In front of a table laden with regiments of shot glasses, a queue of MEPs, parliament staffers and hangers-on forms and snakes around the room.

Glasses are filled and emptied in quick succession. The volume of conversation rises. Polish sausage and brown bread are on offer to soak up the alcohol.

The vodka being dispensed is made exclusively from potatoes or grain.

The Poles would like that definition to apply to everything sold as vodka across the EU. They are open to persuasion on sugar beet, but nothing else.

And they are not alone.


Vodka can be made from grain,
potatoes, sugar beet and fruit

The Baltic countries - Estonia, Latvia and Lithuania - along with Finland, Denmark and Sweden are also backing efforts to tighten the legal definition in the EU's spirits regulation, being voted on in the European Parliament on Tuesday.

With Hungary and Slovenia prepared to back them, there are few predictions of how the vote will go.

"[The vodka belt countries] produce 70% of the EU's vodka," says Finnish MEP Alexander Stubb, "and we consume 70%, so we know what we are talking about."

Commercial advantage

Ranged against them are countries like Britain, France, Italy and Spain. They may not have a centuries-old tradition of producing vodka, but they have moved adroitly to get into a growing market.

They make vodka using less traditional materials, including sugar beet, citrus fruit and grapes.

Over the past few months, a proposed compromise between MEPs and the Council of Ministers, representing member states, has been hammered out.

MEPs will be voting on an amendment to the current regulation which would define vodka as "a spirit produced from grain or potatoes" or made from "other agricultural materials".

In that case, the bottle must say so on the label and list the raw materials.

But in the past two weeks, the compromise has come under strain. The vodka-belt countries are now backing a tougher amendment which would place strict limits on the use of the term vodka.

The Poles and the Finns say vodka is their heritage, but there is also a sound business case to be made.

While sales of other spirits remain flat, the value of the vodka market is rising.

British Conservative MEP John Bowis believes it should be a matter of "drink and let drink".

"I think it's really about, can we get a commercial advantage for our sort of vodka and close the market to the vodka made in Britain and many other parts of the EU," he says.

Cultural split

The European Vodka Alliance, which has been lobbying against the stricter definition, says it will take its case to the World Trade Organization if necessary.

But its spokesman, Chris Scott-Wilson, believes the Council of Ministers will reject any moves to restrict the vodka label, sending the regulation back to the European Parliament for a second reading if necessary.

Even Finnish MEP and vodka traditionalist Alexander Stubb admits it can be difficult to guess which vodka is made from what raw materials in a blind tasting. But he argues it is about quality.

"Call it something else," he suggests. "I don't want vodka to be a product which can be made of all agricultural products, which basically means you can use it to wash your windows."

This may not be the most urgent issue on the EU's agenda, but it is one which has exposed a cultural split: a regional division based on different tippling traditions.

"This is a battle of the vodka belt against the wine belt," says Finnish MEP Lasse Lehtinen. "In between lies the beer belt, which will get to decide."


TOPICS: Business/Economy; Culture/Society; Government; News/Current Events
KEYWORDS: dontdrinkitdontcare

1 posted on 06/19/2007 12:13:06 AM PDT by bruinbirdman
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To: bruinbirdman

You say potato, I say Stolichnaya.


2 posted on 06/19/2007 12:28:27 AM PDT by fieldmarshaldj (~~~Jihad Fever -- Catch It !~~~ (Backup tag: "Live Fred or Die"))
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To: fieldmarshaldj
There is a lot of ethanol gasoline in Brazil. A lot. There is a problem distinguishing between gasoline and what is called "cachaca" (sugar cane vodka?):

"You can buy cheap alcohol by the liter at gas stations, poured directly from the gas pumps. Gas stations show the price for a liter of straight alcohol right underneath the price for low, medium, and high grade gas. The national drink, caipirinha, is made from the gas pump alcohol, which is called “cachaca” in Brazilian slang. The Brazilians are light years ahead of the US when it comes to efficient partying."

itbos

3 posted on 06/19/2007 12:46:07 AM PDT by bruinbirdman ("Those who control language control minds." -- Ayn Rand)
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To: bruinbirdman
The Brazilians are light years ahead of the US when it comes to efficient partying....and people going blind!

I side with the Poles on this one. They make some really good stuff. Some of it is flavored with a certain grass that grows there, there is a piece of it in the bottle. Another favorite of mine has a strip of cedar wood in it. The best stuff is made in Warsaw and has only a tag around the neck of the bottle with a picture of a deer on it.

4 posted on 06/19/2007 12:56:11 AM PDT by gr8eman (Everybody is a rocket scientist...until launch day!)
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To: gr8eman
"I side with the Poles on this one. They make some really good stuff. Some of it is flavored with a certain grass that grows there,"

"The vodka being dispensed is made exclusively from potatoes or grain.

The Poles would like that definition to apply to everything sold as vodka across the EU."

No grass allowed according to the Poles.

Grass will be limited to the U.S.A when it gets its ethanol program rolling. Corn is a grass. We will make corn and switchgrass vodka.

yitbos

5 posted on 06/19/2007 1:02:22 AM PDT by bruinbirdman ("Those who control language control minds." -- Ayn Rand)
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To: bruinbirdman

Let the vodka traditionalists have their brand name back.

I propose we call everything else, “Vodka-esque”. ;-)


6 posted on 06/19/2007 1:14:27 AM PDT by coconutt2000 (NO MORE PEACE FOR OIL!!! DOWN WITH TYRANTS, TERRORISTS, AND TIMIDCRATS!!!! (3-T's For World Peace))
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To: bruinbirdman

Even as a nondrinker I think things should be labeled as what they are. The Poles are right, vodka isn’t from grapes and shouldn’t share the vodka label with harsh wine pretending to be vodka. Along the same lines beer made with rice shouldn’t be sold as beer.


7 posted on 06/19/2007 2:11:21 AM PDT by tlb
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To: fieldmarshaldj
Tito's Vodka.

Distilled six times.

Made in Texas.

$17.99 at Trader Joe's.

Why spend $30 for Grey Frog, when Tito's is better?

8 posted on 06/19/2007 2:24:01 AM PDT by MistrX
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To: bruinbirdman
Personally, this kind of reminds me of the French Vineyard fiasco. Competition is getting heavy and the newcomers are making some excellent alternative Vodkas. This smacks of a defensive manuever to preserve market share. Some of the new guys are very good.

They make vodka using less traditional materials, including sugar beet, citrus fruit and grapes.

France makes a Vodka called "Ciroc" out of "snap frost grapes". Next to Stolichnaya and Krolewska, it is one of the finer Vodkas I've tried. Grey Goose is very good, too. I've tried the others, but they aren't really as good. We did them all side to side for a taste test. What an evening that was...

Now mind you, this is personal preference. If you can recommend better vodkas, well, I'll just have to try it out. There is no loser in this debate!

Excellent...

Very good...

My favorite! Interesting flavor! You can taste "the ghosts" of the grapes...lol!


9 posted on 06/19/2007 2:37:17 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: bruinbirdman; gr8eman
The national drink, caipirinha, is made from the gas pump alcohol, which is called “cachaca” in Brazilian slang. The Brazilians are light years ahead of the US when it comes to efficient partying...

This is "Velho Barreiro", one of the raunchiest Cachaças I've tasted. Strangely enough, it makes a wonderful, pungent caipirinha. If you can buy it in the US, do so. It's very rare to see it here. Oh, I bought it for $2 a bottle last time I went.

My personal favorite. The fellow who makes one of the best caipirinhas I've had, Jose Vanho, just bought a bar. He originally pushed a cart around the beaches, bought a kiosk and now has a real place. We're going to have to go back there now and see it. : )

10 posted on 06/19/2007 2:43:40 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: quantim

Alcoholic and culinary ping!


11 posted on 06/19/2007 3:16:23 AM PDT by Fractal Trader
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To: bruinbirdman

Hangar One, straight. Made in the US. Clean and tasty.


12 posted on 06/19/2007 6:07:21 AM PDT by ctyankee00
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To: bruinbirdman

Shakers Vodka...made in Minnesota from real grain.


13 posted on 06/19/2007 6:39:35 AM PDT by The Great RJ ("Mir we bleiwen wat mir sin" or "We want to remain what we are." ..Luxembourg motto)
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To: Caipirabob
"If you can buy it in the US, do so. It's very rare to see it here. "

"1.3 billion liters of Cachaça are produced each year. Only 1% of this production is exported (mainly to Germany)."

yitbos

14 posted on 06/19/2007 2:36:34 PM PDT by bruinbirdman ("Those who control language control minds." -- Ayn Rand)
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