Bon Jovi Demands Energy Drink Name Change

SFGate.com ^ | 7/18/07 | SFGate.com

[melt]

Rocker Jon Bon Jovi is threatening legal action against the makers of energy drink Mijovi -- because he thinks the beverage bears too much similarity to his own name.

Marcos Carrington launched the coffee-based product in 2004 and claims he was inspired to name the drink Mijovi after his girlfriend Jovita.

But the singer is demanding Carrington change the product label -- which is also marketed using the slogans "itsmijovi" and "itsmilife" -- or face a court battle.

In a recent letter to Carrington, Bon Jovi's lawyer Peter Laird says, "As you should be aware, one of Bon Jovi's most popular songs is entitled "It's My Life."

"We hereby demand that you immediately cease and desist all further use of the name Mijovi and 'It's My Life.'"

[IslandJeff]

Because the “Bon Jovi” brand carries such a wealth of value right now. Sheesh.

[Petronski]

Bon Jovi is not a one hit wonder. Say what you want about their music, but “one hit wonder” is not accurate.

[Nathan Zachary]

oops, I mean I do know who he is but...

[Petronski]

Wikipedia:

Bon Jovi has sold more than 40 million albums in the United States and over 120 million albums worldwide. The band has played live concerts in major cities in Canada, Asia, Europe, Australia, South Africa, and South America, in addition to numerous U.S. cities.

As of summer 2007, Bon Jovi have released ten studio albums, two best-of albums, one live album, and one box set. Bon Jovi’s biggest selling album is Slippery When Wet. The band has had eight number one albums on the European charts, seven number ones on the World Charts, three number one albums in the USA, five number one albums in the UK and seven number ones in Australia, as well as many number one albums throughout Europe, Japan, Canada and Germany.

[Trajan88]

Word has it that ol’ Jon’s real last name is Bongiovi.

[Porterville]

When I think of JOVI I THINK OF GAY

[dennisw]

 

http://www.forbes.com/lists/2007/53/07celebrities_Bon-Jovi_ND44.html

#18 Bon Jovi
06.14.07, 6:00 PM

Power Rank 18 Pay $67 mil Category: Musicians Pay Rank: 12 Web Rank: 21 Press Rank: 57 TV/Radio Rank: 53

Only a couple of years away from Rock and Roll Hall of Fame eligibility, Bon Jovi is still selling albums and cleaning up at the box office. Mega-tour promoter AEG won a publicized bidding war for the band's 'Have A Nice Day' tour, which brought in $110 million last year in ticket sales. Bon Jovi sold 3 million records worldwide last year. Their new album hit stores in June. Guitarist Richie Sambora earned the band additional press for his controversial relationship with his ex-wife's former close friend Denise Richards.

[getmeouttaPalmBeachCounty_FL]

Bon Jovi doesn’t do rap. He’s recently been very successful crossing over into the country music scene.

You’ve never heard any of these?
Runaway
Livin’ On A Prayer
(You Give Love a) Bad Name
Lost Highway
It’s My Life
I Love This Town
Who Says You Can’t Go Home
Bad Medicine
Wanted Dead Or Alive

[ustanker]

Kind of like Spike lee = Spike T.V......Conceited bunch of Morons.

[getmeouttaPalmBeachCounty_FL]

Richie Sambora was married to Heather Locklear.

[HarmlessLovableFuzzball]

What`s the name of the drink again, GAYJOVI ?

BJ is what he is, BJ is what he gives.

[dennisw]

His "wife" must have dyed his hair for him and must have pierced his ears too. Gay all the way

 

 

 

[citizencon]

How about Mojave? That’s also very similar...

[Gene Eric]

What’s this guy’s problem? I’ve been staring at Mijovi for 5 minutes now and for the life of me I can’t find the word loser.

[latina4dubya]

Talk Talk did “It’s My Life” years before Bon Jovi.

yes, and it's my favorite version of the song... didn't Gwen Stefanie also do the song?

[Extremely Extreme Extremist]

Is this his way of escaping obscurity trying to make a comeback? Who really knows who he is in todays market?

Are you kidding. Bon Jovi has always been a consistent hit-maker. Plus he and the band are still intact. He didn't throw his life away to booze and drugs. The man's happily married and his music is still popular.

Some of the comments on this thread about him are disgraceful, though I'll probably agree that he's a little over the top in this instance.

[getmeouttaPalmBeachCounty_FL]

You don’t know what you’re talking about. John is not gay. He is a family man. I think he has something like 4 or five children. He came from a blue collar family. I think his mom was a Marine and then worked as a Bunny up in the Poconos for a while.

In my eyes, his only unappealing quality is his support of the ‘Rats, but overall, he’s a pretty grounded guy.

[latina4dubya]

i saw a video of his recent song—something like “Make a Memory”—just yesterday, on CMT... which i do not normally watch...

[Extremely Extreme Extremist]

When I think of JOVI I THINK OF GAY

Bon Jovi would make an arrow look crooked. The man's happily married. Why do FReepers always jerk their knees out of socket when celebrities are the topic. Some of these guys are more wholesome than the people posting.

[nickcarraway]

No Doubt, she did.