If all else fails, go vintage. 
Posted on 07/26/2007 10:19:56 PM PDT by 2ndDivisionVet
The producers of ABC's new sitcom Cavemen, based on a series of popular advertisements for the insurance company Geico, were ready to defend themselves against charges of rampant commercialism. But the charge that their show about put-upon Cro-Magnons in the modern world has racist undertones took them by surprise.
''I actually didn't know we would catch so much hell,'' Cavemen writer Joe Lawson ruefully told a room full of highly critical critics at a gathering of North American television writers here Wednesday. ``That's a pleasant surprise.''
Cavemen, which features shaggy Cro-Magnons trying to make their way through a hostile Homo Sapiens world, won't even air until October but is already drenched in its second wave of controversy.
The first came in May when ABC announced it was converting a handful of 30-second insurance commercials into a half-hour series. The Cavemen producers had to endure a seemingly endless round of cracks like the one on Saturday Night Live's satirical Weekend Update newscast, which announced NBC would counter with a new drama called 1-800-Mattress.
But as the show's pilot episode began circulating in Hollywood, so did a new round of criticism: that Cavemen trafficked in the very racial caricatures it was supposed to be lampooning. By depicting the Cro-Magnons as good dancers, great athletes and grand sexual partners, the show's detractors argued, Cavemen was using black stereotypes for cheap racist laughs. ''We finally get to laugh at all the stereotypes in the world directed at cavemen, without feeling guilty,'' wrote one Hollywood blogger. ABC's decision to reshoot the pilot didn't exactly help.
Wednesday's panel discussion here was the first time Cavemen producers have discussed the show in public, and they said people are reading too much into what they called a ''fish out of water'' story.
''Unfortunately, in our society, if you pick an offensive stereotype of any kind, it's going to bump into some ethnic group,'' said Mike Schiff, one of the executive producers. ``Is the show about race relations? No. Is that a background to the show? Yes, of course.''
Lawson, who wrote the original Geico commercials as well as the pilot, said that if the Cro-Magnons are an allegorical stand-in for anybody, it's not black people but outsiders.
''As human beings, we all have that need to fit in,'' he said. ``It's really a show about acclimation more than anything, and that's something that everybody deals with, doesn't matter if you're a minority or not.''
Not everybody -- in fact, almost nobody -- in the room was buying it, partly because some of the Cavemen story lines the producers offered as evidence the show isn't about race (for instance, one of the cavemen concealing the fact that he's dating a Homo Sapiens woman, for fear his Cro Magnon friends won't like it) sounded like race was exactly what they were about.
The cavemen are ''known for their athletic prowess, their sexual prowess, their dancing,'' complained one critic, to which director Josh Gordon deadpanned: ``They're Jewish.''
So many questions were about hot-button racial topics that the producers actually seemed relieved when anybody circled back to the subject of commercialism. When one critic sarcastically asked if the gecko lizard who stars in another group of Geico commercials would be making a guest appearance on Cavemen, Gordon replied that it ``depends on how ratings are.''
And he was sympathetic to the charge of another critic that Cavemen suffered ''a failure in anthropological verisimilitude'' by making its Cro-Magnons look more like Neanderthals and suggested that the show fire all its technical advisors.
''If we had technical advisors,'' Gordon conceded, ``we would probably fire them.''
Totally off topic, but look at those blue jeans (guy on the left). Back in ‘81, they didn’t just come off the rack like that. That is an authentic, perfectly broken in pair of jeans, probably representing a couple years of wear and washing. Very cool to see the real deal. That photo is also a perfect example of fashion wraparound. The young hipster guy in the modern Apple commercials has the same look as the guy on the left (who is probably 50 years old now). What once was old is new again.
Me too.
The gecko commercials are reptilist.
Well you obviously haven't met me, baby.
Not only that, I'm humble.
For those who claim that the GEICO caveman adds are racist, I just have to say, “he who smelt it, dealt it”.
You probably know this, but the “guy on the left” is Steve Jobs.
Now we're talking Superman!
Too Much! :)
You know it, sugar mama!
That’s Nagin’s New Orleans isn’t it?
Uh yeah...me too. With their roast duck with mango salsa, tennis racket in an airport, psychoanalyst, penthouse with balcony...
I don't find offense with this statement. It seems to me that he's saying that feeling excluded or left out is not exclusive to any one ethnicity or group.
I don't think there is anyone who hasn't felt at one time or another that they didn't fit in. A common human experience.
Believe it or not, some people don’t want to fit in. They are the ones complaining, because they can’t understand the concept.
Certainly there are. Everywhere. Across the board there are always complainers and whiners. I just don't see anything wrong with the statement that was made by Lawson.
“If we had technical advisors,” Gordon conceded, “we would probably fire them.”
LMAO.
Neither do I, except for the fact that he’s naive. But the complainers apparently have a real problem with it. They don’t think it’s possible for anyone to want to fit in.
My biggest problem with fitting in right now is my last year’s swimsuit...... ;)
If all else fails, go vintage.
An artificial controversy designed to get free publicity.
How can you say that, you stinking Slag!
/exhibition of geekness...
“That said, I don’t think there’s enough material in the concept for it to be successful as a television series.
But then who knows given the rock bottom garbage it’ll be competing with in prime time.”
Totally agree.
But I for one didn’t find the caveman commercials funny. Not did I find them “affinitizing” to the brand, but that’s just me.
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