Who in the hell is Tim Judah to "reject" how people have defined themselves for centuries? What a moron! Tells you a lot about his abilities (or lack thereof) as a historian and author!
I would agree with you.
I would also note that I should have provided the full citation for the Judah (2000) quote above (as there is no link). Specifically, see page xv under Author's Note in:
Judah, T. (2000). The Serbs: History, Myth and the Destruction of Yugoslavia (2nd edition). New Haven: Yale University Press.