One can be truly brilliant and one can be right and one can be an amazing orator but if you can not connect with the average normal voter you are toast.
After losing a race every 4 years since 1988, each more spectacularly than the last, you’d think Mr. Keyes would figure that out and quit running.
Bingo. The key to being a good politician is the ability to work with others, who don't agree with you, to get things done. Reagan was the master at that.