Earlier this week, Tom Sullivan got into this reader versus subscriber myth/bs while discussing this latest data.
The fishwraps and mags have lied to their subscribers for decades re people buying and subscribing to their waste of pulp.
If you follow their spin: My wife gets gift subscriptions to Martha Stewart’s Mag and Sunset. I never look at Stewart’s mag and will read some recipes from Sunset. The spinners would include me as a reader since I live where these two mags are sent.
The same thing applies to the 2 fly fishing magazines I get and the couple my son gets. Our wives never look at them, yet they might be tallied as readers as they live where the mags are sent.
I have wondered if fishwraps and mags count the daily patient load in Doctors’s and Dentists’s office where their pulp waste comes free.