Posted on 11/18/2007 5:33:15 AM PST by CarrotAndStick
London, Nov 17 - In a bold new twist to globalised trade, the British retailer Marks & Spencer is to deliver curry to India.
Ten days after announcing major investment plans in India, Marks & Spencer said it will sell its 'Made in Britain' curry sauces and a canned curry at the M&S food hall in Delhi - one of 12 stores the company runs in India.
M&S curry sauces are popular in Britain where Chicken Tikka Masala is often described as the national dish.
Like shipping coals to Newcastle, the Creamy Tikka marinade to be sold in Delhi will be made in Littleborough, Lancashire, and the canned mild chicken curry in Chichester, Sussex, the Daily Mail reported Saturday.
An M&S spokesman said: 'Our Indian ranges are developed by top Indian chefs.
'Many of the spices we use we have sourced from India, while our cooking process replicates the traditional stages of Indian cooking.'
Industry experts back M&S's brave move.
The newspaper quoted analyst Bryan Roberts as telling Retail Week magazine: 'There's a lot of potential there. The Indian consumer has proved to be very aspirational and a well-regarded brand such as M&S should prove extremely popular.'
Indian sales figure heavily in M&S's growth plans. After indifferent sales at home, the company announced Nov 6 that it will invest 1.1 billion pounds (about Rs.91 billion) in India and China next year.
M&S has been trading in the Indian market for six years and its chief executive said, 'India is an exciting long-term opportunity and a market where we have been trading for six years. We are looking to accelerate the pace of growth in this fast developing economy over the next few years.'
http://www.itwire.com.au/content/view/6717/945/
India becomes second largest investor in Britain
Monday, 30 October 2006
India has become the second largest investor in Britain in the past six months, moving up from being the third largest in 2005-06, after the US and Japan, said Sir Michael Arthur, British High Commissioner to India.
Although the US still continues to be the largest investor, India is moving ahead with more than 500-plus companies located in the UK and several India-UK business successes.
“More than 80 Indian companies from Karnataka are now located in the UK and the UK too has a similar growing number of investors in India, with over 80 UK companies in Karnataka alone,” Mr Arthur said, during the inauguration of the Bangalore IT in 2006, India’s premium IT exhibition.
For the first time in November this year, UK will be recognizing the Indian businesses and has instituted UK Trade and Investment Business India awards which will “mark a totally new level of India-UK investment in our two economies,” he added.
With both Britain and India having an objective of becoming world class knowledge economies, the two countries are recognizing their strengths in R&D and the importance of generating IP. “Our Prime Minister’s initiative of fresh funding of 10 million pounds in September 2005 was an early start. UK Education and Research initiative is now up and running and I believe there is an opportunity for Indian research teams from the state and private sectors to participate in this,” Mr Arthur said.
This year 400,000 visas for the UK will be issued. “I predict 500,000 visas for the UK would be issued within a few years. Over 90% of business visas are issued every year – so the bad news stories about UK visas are simply not true. We are looking at more and more ways to make entry into UK better and we believe that those doing good and honest business should be allowed to travel and meet,” he said.
And in response, New Delhi has announced a shipment of coals to Newcastle.
This is the same as importing Guinness from Vietnam to the UK. There are some things you just don't do, it will tear the very fabric of the space/ time continuum and cause unimaginable disaster.
/s
Mmm, tikka masala. And if the chicken smells a little risky, make it a vindaloo.
Marks & Spencer might consider also Japan, then. Japanese eat a lot of curry, such as from Japan's excellent S&B. I suspect that a British company's curry could probably sell reasonably well.
Chicken Tikki Masala
450 g/1 lb. boneless, skinned chicken breast
1 tsp. salt
Juice of 1/2 a lemon
1/2 tsp. tandoori color or a few drops of red food coloring mixed with 1 tbsp. tomato puree
2 cloves garlic, peeled and coarsely chopped
1/2-inch cube of root ginger, peeled and coarsely chopped
2 tsp. ground coriander
1/2 tsp. ground allspice or garam masala
1/4 of a whole nutmeg, finely grated
1/2 tsp. ground turmeric
125 g/5 oz. thick set natural yogurt
4 tbsp. corn or vegetable oil
1/2 tsp. chili powder
Cut the chicken into 1-inch cubes. Sprinkle with 1/2 teaspoon salt from the specified amount, and the lemon juice. Mix thoroughly. Cover and keep aside for 30 minutes.
Put the rest of the ingredients into an electric food processor or liquidiser and blend until smooth. Put this marinade into a sieve and hold the sieve over the chicken pieces. Press the marinade through the sieve with the back of a metal spoon until only a very coarse mixture is left.
Coat the chicken thoroughly with the sieved marinade. Cover the container and leave to marinate for 6-8 hours or overnight in the refrigerator.
Preheat oven to 230 degrees C/450 degrees F/Gas Mark 8. Line a roasting tin with aluminum foil (this will help to maintain the high level of temperature required to cook the chicken quickly without drying it out).
Thread the chicken onto skewers, leaving 1/4-inch gap between each piece (this is necessary for the heat to reach all sides of the chicken).
Place the skewers in the prepared roasting tin and brush with some of the remaining marinade. Cook in the center of the oven for 6-8 minutes.
Take the tin out of the oven, turn the skewers over and brush the pieces of chicken with the remaining marinade. Return the tin to the oven and cook for a further 6-8 minutes.
Shake off any excess liquid from the chicken. (Strain the excess liquid and keep aside for Chicken Tikka Masala). Place the skewers on a serving dish. You may take the tikka off the skewers if you wish, but allow the meat to cool slightly before removing from the skewers.
In return we gotta sell them fish and chips in a basket?
“This is the same as importing Guinness from Vietnam to the UK. “
More like importing pho soup mix from the Vietnamese expat community in France, back to Vietnam.
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