ping
the new reality facing PRAVDABCNNBCBS:
“Unlike past strikes that have debilitated the television industry, marketers and investors have seen the future, and they like what they see. The Internet can shift ad resources away from slower-growing traditional media. Plus, the medium is changing consumer spending. The art of marketing is being permanently altered by the ability to locate and exchange data with target customers. By making advertising and commerce active and instant, digital interactivity is transforming media’s core revenue stream. When the digital dust settles, product and service providers will be spending more money in more places and in more new ways. Not only to market, but to transact and to mine an ongoing virtual relationship with patrons.”