Posted on 12/25/2007 10:42:44 AM PST by JACKRUSSELL
Pierhead Purchasing continues its 2007 portfolio expansion with the addition of Southern China's best selling brand, ZhuJiang Pearl River.
The beer, brewed in the city of Guangzhou, at the world's largest brewery where 48,000 bottles of ZhuJiang are produced every hour, is known in China as 'The Great Beer of Guangdong”.
The brand is currently enjoying success in export markets such as North America, Sweden, France and Australia and it is hoped it can be as successful in the UK market. Pierhead's Michael Cook comments: “There has been a surge in interest in Chinese beer, both from the multinational drinks companies and consumers. It is a market which is sure to gain even more attention in 2008 when Beijing hosts the Olympic Games.”
The brewery itself has recently announced the sponsorship of the Chinese National Basketball Team, a deal which is sure to raise the awareness of the brand worldwide during the event.
Cook continues: “ZhuJiang Pearl River offers retailers an excellent opportunity to capitalise on consumer interest in all things Chinese which will be sparked by next year's Olympics; a great platform for the brand to challenge drinkers' perception of Chinese beer.”
ZhuJiang, pronounced Joo-Jung, meaning Pearl River, is named after the river where the brewery obtains its fresh spring water. The brewing process combines this water with Czech Hops, Chinese Rice and Canadian Barley, resulting in a premium 5.3% lager with a pale straw appearance. On the palate it has a subtle malt flavour highlighted by a delicate hop balance that finishes crisp and clean.
The Guangdong province of China is more commonly known as the Canton region, world famous for its cooking style. ZhuJiang is the perfect match for Cantonese food and a variety of Asian cuisines, whether in a restaurant or at home with a take away. Pierhead believe the beer can sit just as comfortably in the Pub, Restaurant or Bar.
Pierhead's extensive range of international brands already includes Brok from Poland, Jenlain Six from France, Coopers Sparkling Ale from Australia, Moosehead from Canada, Mexicali from Mexico, Weltenburger Kloster from Germany, Alhambra from Spain and New Orleans beer, Dixie.
Is it offered in leaded and unleaded varieties?
Available in regular and unleaded.
You win the tie-breaker. Congrats.
The Leaded version keeps the buzz around longer. Really long, ger.
I have seen close postings on FR, but damn! There wasn’t so much as a second between us!
Lead has shown up in Mexican candy also. I can understand how it shows up in Chinese paints, but how and why does it show up in candy?
It's the paint chips falling out of the child laborers hair.
A perfectly normal occurrence in Mexico.
Hahahahahaha
Ink from the candy wrapper seeping thru, or in the latest case from the glass jar the candy came in.
Your question should be about formaldehyde.
What does that mean?
Tastes like straw?
I think that may be a first here.
Wow! I’ve never seen a tie on FR. Congrats.
Bottle cap is probably made of lead, and the glass in the bottle probably has lead in it too. Not to mention the lead content of the "brew" itself, from all the lead pipes and other items in the brewery.
I had one of these last night. 8% alcohol, very dark, low carbonation and a licorice-ish finish. Not at all bad!
No doubt JooJung has some sort of filter on the incoming water from the Pearl...don’t they ? If Bud can do it in St. Louis...
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