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Hello Kitty products target young males
AP ^
| 12/28/07
| YURI KAGEYAMA
Posted on 12/31/2007 10:18:09 AM PST by Rastus
Cute-cat products for men will include watches, T-shirts, bags
TOKYO - Hello Kitty is no sexist.
The cute cuddly white cat from Japans Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.
We think Hello Kitty is accepted by young men as a design statement in fashion, he said.
The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.
For example, a picture of the cat on a $36 black T-shirt has the words, hello kitty, instead of the usual dots for the eyes and nose.
Hello Kitty is one of mascot-obsessed Japans biggest character hits, decorating everything from a humble eraser to a $48,000 diamond necklace.
The planned products mark the first time Sanrio is developing Hello Kitty items especially for males, Tohmatsu said.
But Sanrio had tried a limited edition collaboration in mens clothing with designers in Tokyos chic Harajuku section earlier this year, and they proved popular, he said.
Young men these days grew up with character goods, said Tohmatsu. That generation feels no embarrassment about wearing Hello Kitty.
TOPICS: Culture/Society; Miscellaneous
KEYWORDS: hellokitty; johnedwards
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Comment #21 Removed by Moderator
To: Rastus
ya gotta be kiddin me...
22
posted on
12/31/2007 10:48:45 AM PST
by
Chode
(American Hedonist ©®)
To: F15Eagle
Alright Photoshop experts (hello G8) - care to put Ahmadnutjob into one of these t-shirts? LOL
LOL! I'll get right to it!
23
posted on
12/31/2007 10:57:27 AM PST
by
G8 Diplomat
(Creatures are divided into 6 kingdoms: Animalia, Plantae, Fungi, Monera, Protista, & Saudi Arabia)
To: mnehrling
Here we have a selection of "Kalashnikitty" in either "Compassionate Conservative Blue" or "Be really, really nice to her Pink"...
24
posted on
12/31/2007 11:04:36 AM PST
by
Caipirabob
(Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
To: Rastus
I believe that I read somewhere that the graphic design of the ‘kitty’ appeals to Asian women because it has no mouth, and therefore, no voice (just like females in a patriarchal society). This might be sociological mumbo-jumbo, but it seemed interesting at the time.
25
posted on
12/31/2007 11:05:43 AM PST
by
dr.zaeus
To: mnehrling
National Lampoon once had a cartoon with this symbol—
and a Hitler moustache. It said “Heil Kitty”
To: Rastus
To: dead
28
posted on
12/31/2007 11:12:35 AM PST
by
Diana in Wisconsin
(Save The Earth. It's The Only Planet With Chocolate.)
To: dead
To: mnehrling
How about this?
30
posted on
12/31/2007 11:16:35 AM PST
by
Hyzenthlay
(I aim to misbehave.)
To: PapaBear3625
Mattel used to make the stock for M-16’s.
31
posted on
12/31/2007 11:18:26 AM PST
by
bannie
To: F15Eagle
The shirt on the right says "Hello Kitty" in Farsi (according to my translator)
32
posted on
12/31/2007 11:21:10 AM PST
by
G8 Diplomat
(Creatures are divided into 6 kingdoms: Animalia, Plantae, Fungi, Monera, Protista, & Saudi Arabia)
To: Rastus
Never wear clothing with logos. Something bad could happen at any time and all the witnesses will remember is the guy with the logo.
33
posted on
12/31/2007 11:26:10 AM PST
by
metesky
("Brethren, leave us go amongst them." Rev. Capt. Samuel Johnston Clayton - Ward Bond- The Searchers)
To: metesky
For some reason, I never liked writing on my shirt.
34
posted on
12/31/2007 11:34:02 AM PST
by
Rastus
Comment #35 Removed by Moderator
To: F15Eagle
36
posted on
12/31/2007 11:50:09 AM PST
by
G8 Diplomat
(Creatures are divided into 6 kingdoms: Animalia, Plantae, Fungi, Monera, Protista, & Saudi Arabia)
Comment #37 Removed by Moderator
To: Rastus
38
posted on
12/31/2007 12:02:24 PM PST
by
Cheburashka
(Liberals never think what they have done is wrong, they think they haven't done it enough yet.)
To: Perdogg
The guy who wears Hello Kitty probably wont get the other kind of kitty.
And probably isn’t interested in the other kind of kitty anyway.
39
posted on
12/31/2007 12:06:05 PM PST
by
Cheburashka
(Liberals never think what they have done is wrong, they think they haven't done it enough yet.)
To: Rastus
We think Hello Kitty is accepted by young men as a design statement in fashion, he said.
LOL - great moments in market analysis. This guy is going to be unemployed very soon.
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