"Schaefer is the one beer to have when you're having more than one!"
The PC types would have a fit about that slogan today.
Posted on 04/10/2008 12:16:45 PM PDT by toddlintown
I can’t wait! This is the beer I was raised on, long before certain people at Schlitz got greedy, leading to Schlitz beer becoming known as “Schitz” beer.
The downfall of Schlitz, combined with a bottler’s strike at Anheuser-Busch in 1976 allowed Old Style, a sleeper brand that had been in Chicago since the early 1900s, to take over the Chicagoland beer market. OS distributors took their battle for supremacy to neighborhood taverns, bottle by bottle and case by case until the brand dominated more than 40% of the local beer market.
The problems of the Jos. Schlitz Brewing Company were brought upon themselves and a board of directors that refused to acknowledge their production mistakes, the sudden death of CEO Bob Uihlein, Jr., and no real leader to take over the business when Bob died, a leader who could handle the meddlesome Uihleins.
(Excerpt) Read more at beerinfood.wordpress.com ...
I liked Hamm’s Beer. Every once in awhile guzzling, hops missed from the filter would choke me...but other than that it was pretty good. Mile High Beer was the worst I ever had...I miss Dixie Beer, Pearl, Lone Star, Strohs, Black Label, Hamms, Falstaff, and a bunch of beers that have disappeared over the past 40 years. Being an USAF brat I started drinking beer young and got to try beers from all over the world. Park Brau from Germany was my all time favourite.
Actually, I was okay with the pull tabs. There was a technique to it as I recall, and once you mastered it, spillage only became an issue after Mickey’s #7 or #8 when the C2H5OH really kicked in. I lived in Ohio back then, when they still had 3.2 beer (Godawful stuff, for the uninitiated) and Mickey’s had the multiple virtues of being a full alcohol brand, extremely cheap, and better-tasting than most other low-price entries in the Cheap Beer for Penniless Graduate Students sweepstakes.
That’s about all I drink. Good stuff. now if they would bring back falstaff
The peel method did not work well in the car with one hand on the steering wheel.
"Schaefer is the one beer to have when you're having more than one!"
The PC types would have a fit about that slogan today.
You miss Black Label?? Wow. Your stomach must be coated with plutonium.
Rheingold's brewed extra light, and the taste is just right, Won't you try extra dry Rhingold beer..
{or something like that}
I remember that one!............
OOPS, I forgot. REPLACE THE DRY RED WINE WITH BEER (ESPECIALLY A GERMAN DARK BEER)................
They had the original naming rights to the Patriots old stadium back in 1971. And I still have Red Sox yearbooks from the early '70s with the Schaefer ad on the full back cover.
I thought that Schlitz was a Milwaukee beer along with Blatz?
The former industrial corridor along the Milwaukee River from West ... route the Milwaukee Road used to serve the Schlitz, Pabst and Blatz breweries. ...
In my day it Pabst or Stroh but that was the days before Hams, Coors, “Rolling Rock”
Lol...Those are the events when you should steer with your knees.
See, I never drank alone while driving. I always had someone open a cold one for me If I was at the wheel. Besides, if the blue lights suddenly came on in the rear view, it was always good to have an accomplice to stash the empties.
Shhhhhh
Or your elbows
Back in the late 60s and early 70s, Schlitz was my beer of choice. Good taste and reasonable.
As an asides ... the old Washingtonion Hospital, in Boston, used to have a Pickwick ward ... (in)famous for Pickwick Ale which, I think, was Boston brewed.
We used to say that “Blatz” was the noise you made about an hour after you started drinking “Schlitz”!
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