I'm not at liberty get into many details but on-site delivery (little line loss) and heated water can power micro turbines for additional heating/cooling.
If hey would use the electricity from those fuel cells to make the hydrogen they consume and have enough juice left to light the buildings and power "micro-turbines", I'd give this dumb stunt a second look.
I thought it may be informative.
My insider perspective of the recent developments on fuel cell energy (That which I can disclose)
Cheers! Yankee.