Posted on 07/11/2008 12:46:15 PM PDT by canuck_conservative
MONTREAL — Using pretty women to sell beer is not exactly a novel idea, but Molson finds itself under attack this week for a series of calendars featuring scantily clad Quebec "goddesses."
The idea was to highlight the most beautiful women from five Quebec regions, and auditions were held to make the selections. In some cases the winners received a trip to Cuba for the photo shoot.
The images (which you can see here, and are only marginally safe for work) are for the most part no racier than what one would find in Sports Illustrated's swimsuit edition (Mind you, Miss February in the Quebec City version, wrapped in a strategically placed length of rope, would raise a few eyebrows on the beach).
Feminist groups have denounced the promotion as sexist and borderline pornographic. "It's disgusting," Estelle Lebel of a feminist research group told Le Devoir. "It's on a par with the old garage calendars. It's as if we go one step forward and two steps back."
The alcohol industry's own ethics council has criticized the calendars, but Molson is unrepentant. A spokeswoman told the Journal de Montréal that the company is simply giving its prime consumers, men aged 18-34, what they want.
"Our studies demonstrate that sports, cars, music, parties and beautiful girls strike a chord with them," she said.
The newspaper quotes one of the models, a recent law-school graduate: "It's an accomplishment in my life," she said of the calendar. "Nobody complains about the calendars of firemen. We have curves, we're beautiful, why not show it?"
Auditions for the 2009 calendar begin next month.
*** IF you want to see the pictures, there's a link in the second paragraph on the National Post article's page. The Molson's site might ask you for your birthdate ("date de naissance") for stat purposes - give anything that makes you over 18, and enter.
No Estelle, disgusting would be calendar filled with pics of feminists.
Well, geeze... women are disgusting to y'all as is the penis. Doesn't leave much else.
Ok, Post #3 is proof of Rush’s theory that Feminism is a tool for ugly women to gain greater access to the breeding pool.
I’ll drink to that!............
#24: "Feminism was established so as to allow unattractive women easier access to the mainstream of society."
Feminism has really fallen off the map of relevance. What was once a legitimate movement for female freedom of speech, enterprise, and suffrage is now an outdated movement of women who do nothing but complain at everything.
Best I can tell, feminism is now about womens’ freedom to make only those choices approved of by radical feminist theorists. They don’t love women — they love themselves. Not only do they detest men and masculinity, they hate women unlike them ... conservative women, Christian women, heterosexual women, housewives/mothers. They also tend to rail against all expressions of female beauty, virtue and/or femininity.
Feminism has become nothing but thinly disguised narcissism of a few angry bitter women.
Check out “feministing.com” or “iblamethepatriarchy.com” for a good laugh.
H
Molson, Thank You for not being, er uh whipped! For that, I will buy a case when I come through your territory this summer.
Well done, and with balls no doubt.
Do we really have to read the article? Post the calendar already.
Mlle Avril . . . ooh la la!
It's refreshing to see a company that isn't bowing to the harpies of the extreme left.
Sign in linky: http://www.molsonexport.ca/default.aspx?r=/girls.aspx?girlId=1®ionId=1
You'd have to be drunk to buy the calendar LOL
I’ve always seen God in cleavage, anyway.
Why femis are against the potrayal of the female form is beyond me.
Their heads would probably explode if they saw my husband’s Talon Arms calendar. Not only are the women “scantily clad,” they’re holding weapons.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.