Have the Republicans in the oil shale States propose State Trusts that would pay the citizens in those States royalties from the sale of the oil along the lines that occurs in Alaska. It's easy to oppose development, when it doesn't cost you a thing. But when it's going to take money out of your wallet, then it's another kettle of fish.
Your solution is PERFECT! Get the people salivating for a few of the bucks, just like they get in Alaska. I think in AK it’s called the “permanent fund.” It varies from year to year, but back in the early 90’s, my dad used to get $2,000 - 5,000 each year.
BTW, it is Sooooo technologically impossible to retrieve and use oil shale, that Estonia, that enclave of engineers and rocket scientists, began using oil shale in the 1930’s. They still use it, as does China and Brazil.