Yes, everything our side is doing seems a bit low compared to those years.
$40 million is what the NRA is spending. $40 m from the NRA is worth $100 million versus other groups.
You guys need to understand the NRA. You will not see an ad on Monday Night Football. Maybe the outdoor channel or that gun channel or Speed TV. They are very good at (pardon the pun) targeting their ads. They are talking to their base of 4 million members and probably another 2 to 4 million expired members like me (I will renew). I already got a direct mail piece. Even as an expired member - I will read every word.
Gun owners, NRA or former NRA members are a different breed. If the NRA says something - gun owners can take it to the bank. They don’t just endorse anyone. They have loved Sarah for years - she has been in their mags.
If you have union guy who is an NRA member - if the union says vote Obama and the NRA says McCain then McCain in almost all cases wins.
Since 1980 - every Pres candidate the NRA endorsed (Repub) won. Reagan twice, Bush 1 once (they did not do it second time due to Brady Bill), withheld Dole because of Brady Bill, supported Bush 2nd twice.