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The 65 mpg Ford the U.S. Can't Have
Business Week ^ | September 4, 2008 | David Kiley

Posted on 11/09/2008 7:02:49 PM PST by 2ndDivisionVet

If ever there was a car made for the times, this would seem to be it: a sporty subcompact that seats five, offers a navigation system, and gets a whopping 65 miles to the gallon. Oh yes, and the car is made by Ford Motor (F), known widely for lumbering gas hogs.

Ford's 2009 Fiesta ECOnetic goes on sale in November. But here's the catch: Despite the car's potential to transform Ford's image and help it compete with Toyota Motor (TM) and Honda Motor (HMC) in its home market, the company will sell the little fuel sipper only in Europe. "We know it's an awesome vehicle," says Ford America President Mark Fields. "But there are business reasons why we can't sell it in the U.S." The main one: The Fiesta ECOnetic runs on diesel.

Automakers such as Volkswagen (VLKAY) and Mercedes-Benz (DAI) have predicted for years that a technology called "clean diesel" would overcome many Americans' antipathy to a fuel still often thought of as the smelly stuff that powers tractor trailers. Diesel vehicles now hitting the market with pollution-fighting technology are as clean or cleaner than gasoline and at least 30% more fuel-efficient.

Yet while half of all cars sold in Europe last year ran on diesel, the U.S. market remains relatively unfriendly to the fuel. Taxes aimed at commercial trucks mean diesel costs anywhere from 40 cents to $1 more per gallon than gasoline. Add to this the success of the Toyota Prius, and you can see why only 3% of cars in the U.S. use diesel. "Americans see hybrids as the darling," says Global Insight auto analyst Philip Gott, "and diesel as old-tech."

(Excerpt) Read more at businessweek.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; Government; US: Michigan
KEYWORDS: automakers; automobiles; diesel; economy; energy; environment; ford; fordmotor; globalwarming; oil
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Can't or won't? My 1984 Mercedes 300D turbo that cost me $100 runs just fine four years later. It'll probably make it to a million miles (I only have 140K on it).
1 posted on 11/09/2008 7:02:49 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet

Can’t. That engine doesn’t meet US emissions standards.


2 posted on 11/09/2008 7:04:08 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: 2ndDivisionVet

$100.. wow, I would love a classic Merc Diesel from the 80s..


3 posted on 11/09/2008 7:04:25 PM PST by mnehring
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To: Spktyr

How are the japanese and Germans doing it? Read the whole article.


4 posted on 11/09/2008 7:04:52 PM PST by 2ndDivisionVet (Barack Obama: In Error and arrogant -- he's errogant!)
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To: 2ndDivisionVet

The US taxes diesel at a higher rate in order to keep people from shifting over from gasoline as a pollution-fighting measure. It costs less per gallon to produce diesel, and diesels get better milage. It is only our benighted tax policies that keep the US consumer from benefiting from this simple math.


5 posted on 11/09/2008 7:06:04 PM PST by gridlock (Don't blame me... I voted for Palin!)
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To: 2ndDivisionVet

Nobody is saying that diesel engines won’t meet the standard, just the specific engine in that Ford.


6 posted on 11/09/2008 7:06:58 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: mnehrling

Many of them have survived in Houston and Dallas. I had an 85 300D Turbo for a while.


7 posted on 11/09/2008 7:08:01 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

The engine meets emission standards, the diesel we sell in the USA doesn’t meet the cars requirements.

The Ford fiesta is for sale in Canada as well.


8 posted on 11/09/2008 7:09:22 PM PST by Nathan Zachary
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To: 2ndDivisionVet

Locate a spare transmission for it and get it rebuilt ahead of time. The 300D Turbo trans likes to go out around 150-200K.


9 posted on 11/09/2008 7:09:25 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: 2ndDivisionVet

the problem is not Ford but the govt and the unions.


10 posted on 11/09/2008 7:10:18 PM PST by ari-freedom (So this is how Liberty dies... with thunderous applause)
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To: Nathan Zachary

Incorrect, we sell the ultra-low sulfur diesel that the Fiesta needs. The Fiesta diesel in Canada doesn’t use the same engine as the 65mpg Euro version.


11 posted on 11/09/2008 7:10:29 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: gridlock
The US taxes diesel at a higher rate in order to keep people from shifting over from gasoline as a pollution-fighting measure. It costs less per gallon to produce diesel, and diesels get better milage. It is only our benighted tax policies that keep the US consumer from benefiting from this simple math.

It is also the oil companies, they know we can grow Bio-diesel and it would drive down the price of fuel. So they support the cash cow of ethanol. The politicians really don't give a damn about the voters, it is all about who gives them the checks and the hoes.

12 posted on 11/09/2008 7:11:05 PM PST by org.whodat ( "the Whipped Dog Party" , what was formally the republicans.)
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To: steelyourfaith; xcamel; Tolerance Sucks Rocks

GW ping.


13 posted on 11/09/2008 7:13:46 PM PST by TenthAmendmentChampion (Don't blame me, I voted for John McCain and Sarah Palin. Well, for Sarah Palin, anyway.)
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To: 2ndDivisionVet

When I worked for Chrysler, we were testing diesel engines in just about every vehicle in the Chrysler lineup. They performed great, and are a lot cleaner with the new emissions systems. Too bad the EPA wouldn’t allow them to be sold in the U.S. The engineers I spoke with said that the EPA policy against diesel passenger vehicles is the only reason why they’re not sold here.


14 posted on 11/09/2008 7:14:36 PM PST by factoryrat (Better living through superior firepower)
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To: Spktyr

Obama can fix this with an executive order.


15 posted on 11/09/2008 7:16:27 PM PST by Shanty Shaker
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To: Spktyr
"Incorrect, we sell the ultra-low sulfur diesel that the Fiesta needs. The Fiesta diesel in Canada doesn’t use the same engine as the 65mpg Euro version.'

So what 65 mpg diesel engine does the Canadian version use then? (And the VW's and other Europeon diesel models) I really don't know what the problem with having these new super efficient low emission diesels in the USA. They more than surpass our toughest emission laws. I think it's just a phobia of diesels being the stinky, noisy, smoke belching engines of yester-year preventing them from being sold here.

16 posted on 11/09/2008 7:16:49 PM PST by Nathan Zachary
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To: Nathan Zachary

Actually, they don’t all surpass them. See the lack of diesels we had in 2007.

Euro pollution standards for cars is actually a lot looser than those of the US.


17 posted on 11/09/2008 7:18:33 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Nathan Zachary

Canada’s emissions standards are also looser than the US’s. Heck, they allowed Russian-made Lada Nivas there.


18 posted on 11/09/2008 7:19:38 PM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: 2ndDivisionVet

Nice. Are many of these still around?


19 posted on 11/09/2008 7:19:44 PM PST by randomhero97 ("First you want to kill me, now you want to kiss me. Blow!" - Ash)
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To: gridlock

Really? I didn’t know that but it does make perfect sense. I always wondered why diesel was so expensive because, as you said, it costs much less to produce. I’ll bet most people in this country don’t realize they are paying the government a bit for every can of beans and roll of toilet paper they buy that is delivered by a truck, which all of it is.


20 posted on 11/09/2008 7:21:40 PM PST by pepperdog (The world has gone crazy.)
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