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Can Israel win the 'soft power' war in Gaza?
Jerusalem Post ^ | Updated Dec 29, 2008 20:28 | GERALD M. STEINBERG

Posted on 12/29/2008 10:52:37 AM PST by SmithL

The government's decision to launch a political and media offensive before beginning the major military operation in Gaza was an important and necessary step. The moral case for using force to protect citizens against aggression is clear - the most basic human right is the right to life, and this point needs to be highlighted in every venue. In contrast, there is no moral justification for Hamas's terror and missile attacks, or for remaining silent in the face of the use of human shields in Gaza to protect terrorists from counterattack.

But based on past experience, to make this moral case and to counteract the images from Gaza, carefully considered and professionally implemented strategies are required. For years, Israel has been totally defeated on the "soft power" battlefields, which are dominated by the UN, the media and powerful nongovernmental organizations funded by European governments that claim to speak in the name of human rights and international morality. In these venues, the most effective weapons have been the words and distorted (or faked) pictures highlighting the illusion of Israeli dominance and Palestinian victimization.

IN THE "soft war" that is accompanying the military operations in Gaza, Israel can expect a repeat of the successful strategies used by Palestinians and Hizbullah. In 2000, the apparently staged killing of 12-year old Muhammad al-Dura, orchestrated by a Palestinian cameraman working for a French television station and amplified by NGOs, was a central event and used to portray Israelis as child-murderers. In 2002, following the Passover night attack in Netanya, the IDF operation in Jenin was immediately countered by the false claims of a "massacre" (initiated by Palestinian officials, and echoed by Amnesty International and the British press, in particular). Campaigns to impose boycotts and sanctions followed, using demonization rhetoric such as "apartheid," in accordance with the strategy adopted by the infamous NGO Forum of the 2001 Durban Conference.

Similarly, the 2006 Second Lebanon War was accompanied by daily condemnations of "indiscriminate attacks" and "war crimes." In one incident, headlines based on a false claim of massive civilian casualties resulting from an air attack led Prime Minister Ehud Olmert to declare a 48-hour halt in air force operations, giving Hizbullah a chance to regroup and extending the war. A few days later, Human Rights Watch issued a minor correction, but by then, no one noticed.

THE PROPAGANDA war in Gaza began more than a year ago, with a steady flow of UN, media and NGO campaigns falsely accusing Israel of "collective punishment," starving the innocent population and preventing Fulbright students from leaving Gaza. In these attacks, the human rights of Israelis are usually ignored. The Hamas leadership provided images of "candlelight vigils" and hungry children, although there was always sufficient electricity and food. On this basis, the NGO "reports," press releases and pseudo-legal claims are repeated verbatim by the media, and then echoed by the UN and diplomats with a strong anti-Israel bias.

To counter this offensive and launch an effective counterattack, the main sources of "soft power" aggression must be confronted. In addition to giving a high priority to exposing the false claims and lack of credibility of many such human rights allegations, the best defense is a good offensive. The propaganda effort is supported by massive budgets, provided directly and indirectly (often through church groups) by the European Commission and member governments, as well as Norway and Switzerland. The funds are justified as support for peace, democracy and human rights, but the evidence shows that these groups use their funds for anti-Israel propaganda.

Similarly, action needs to be taken to prevent groups such as the Euro-Mediterranean Human Rights Network, (also funded by the EC) and Relief Web (run by the United Nations Office for the Coordination of Humanitarian Affairs - OCHA) from using their mandates and funding for anti-Israel political offensives.

THE GOVERNMENT must consistently confront foreign government funders - particularly the Europeans - on these issues. As long as this practice continues, Europe cannot expect to be given a serious role in attempts to reach peace agreements in the region. Foreign government funding for groups that lead campaign to demonize Israel through the false rhetoric of "apartheid," "war crimes" and "collective punishment" is fundamentally immoral. The Knesset can play an important role by investigating this practice, and passing legislation that makes all such political funding from foreign governments entirely transparent, in contrast to the current secrecy in decision making and other details.

Since many of the same organizations also receive generous donations from the private New Israel Fund (which is based in New York and receives money from Jewish federations), Israelis should also begin a dialogue with its donors and officials. Many of them are simply unaware of how their money is being spent. (The EC office in Washington also gives hundreds of thousands of dollars to the NIF - a highly unorthodox practice - which then distributes the money to some of the leading political NGOs.) These are only the first steps in a long war to regain the moral high ground that Israel lost by default, and in the face of a very intensive and professional Arab attacks. To be successful, the efforts require a much wider and highly professional strategy of public diplomacy, involving all of the major officials and government offices.


TOPICS: Editorial; Foreign Affairs; Israel; War on Terror
KEYWORDS: gaza; hamas; hamasholes; hamastan; islam; jihad
The writer is chairman of the Political Science Department at Bar-Ilan University and executive director of NGO Monitor.
1 posted on 12/29/2008 10:52:37 AM PST by SmithL
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To: SmithL

Who gives two sh!ts about “soft power” when it comes to national survival. Take it to them, Israel, and this time, DON’T LET UP!!!


2 posted on 12/29/2008 11:02:17 AM PST by ScottinVA (All I needed to know about islam I learned on 9-11.)
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To: SmithL
The Czechs neglected "soft power" - the political battlefield in the 1930s. Adolf Hitler saw its potential and outmaneuvered them and won the big prize - the Sudetenland - without having fired a shot. Its erroneous to think of confronting the enemy in terms of military dimension alone.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

3 posted on 12/29/2008 11:05:33 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: ScottinVA

4 posted on 12/29/2008 11:06:22 AM PST by cartoonistx
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To: SmithL

Soft power is the latest buzz word. Expect to hear it used a lot, especially by people who get queasy at the thought of so-called “hard power”.

No suicide bomber ever stopped to re-think his mission thanks to soft power. No muslim fanatic, no Hamas gunman, no Iranian Revolutionary Guard cares a flip about soft power. The only people who care about it are men with soft hands who are terrified of whats coming, but they are sure the solution is more talking and more appeasement.


5 posted on 12/29/2008 11:07:57 AM PST by marron
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To: SmithL

If “hard power” is applied correctly, there won’t be any enemy left to wield “soft power”. It’s time for Israel to exterminate every living thing in the Gaza Strip.


6 posted on 12/29/2008 11:15:34 AM PST by vikingd00d (chown -R us ./base)
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To: ScottinVA
Who gives two sh!ts about “soft power” when it comes to national survival. Take it to them, Israel, and this time, DON’T LET UP!!!

The reason the Lebanon War of 2006 was largely considered an Israeli failure is that Israel didn't give any consideration to the Media-front. When the attack bogged down & the IDF started taking casualties it was over. The Israeli populace (casualties) & foreign pressure (read Arab propaganda) brought an end to that campaign before any of the really big military objectives were met. That's my take, anyway.

7 posted on 12/29/2008 11:30:58 AM PST by Tallguy ("The sh- t's chess, it ain't checkers!" -- Alonzo (Denzel Washington) in "Training Day")
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To: Tallguy

“Israel didn’t give any consideration to the Media-front”

That would more likely be so, were the “Media-front” honest and unbiased, but that isn’t the case. The global media tends to be decidedly pro-arab and no laying of the PR groundwork will make the case any better for the Israelis. The failure against Hezbollah, I believe, was due to too much restraint on the part of the IDF. Failure would not have been an option were Netanyahu the PM.


8 posted on 12/29/2008 11:53:32 AM PST by ScottinVA (All I needed to know about islam I learned on 9-11.)
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To: ScottinVA
That would more likely be so, were the “Media-front” honest and unbiased, but that isn’t the case.

True, but Israel can't forfeit to the opponent no matter how tilted the playing field.

Militarily, I think that the mistake was in not crossing the Litani River. The IDF did not attack deeply enough. Once you allow your tanks to get tangled up with enemy infantry in hill country, you're going to lose a lot of people.

Probably the reason Israel did not cross the Litani is that they didn't want to tangle with the Lebanese Army (proper) & possibly trigger a wider war that would probably include Syria, Iran & whoever.

It's hard to see why you go in 'heavy' when your goals are so limited.

9 posted on 12/29/2008 12:12:54 PM PST by Tallguy ("The sh- t's chess, it ain't checkers!" -- Alonzo (Denzel Washington) in "Training Day")
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To: SmithL

We have all these politically correct (softy) names as part of our sales pitch and marketing plan to protect ourselves: “Operation Enduring Freedom”, “Operation Rolling Thunder”,,, etc.

ISRAEL: “Operation Cast Lead”

What a novel perspective on “soft power”. /sarc


10 posted on 12/29/2008 4:00:13 PM PST by Fitzy_888 ("ownership society")
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To: SmithL
Clueless idiots on parade.

Earth to Israel. The entire world knows the truth. Half of it just *wants* you all to die.

Deal with it, and stop asking for the approval of Nazi goons.

11 posted on 12/29/2008 5:11:30 PM PST by JasonC
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To: Tallguy
Lose a lot of people? Try less than 100.

Pansies can't win because pansies won't fight. That is quite completely all.

12 posted on 12/29/2008 5:12:44 PM PST by JasonC
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To: JasonC

121 Killed & 628 wounded are the numbers that I’ve seen, excluding Israeli civilian casualties. That pretty much makes a brigade-size force combat ineffective.

I should add that there was a lot of criticism within the IDF on their seeming inability to keep their forward combat troops adequately supplied. Now that happens in almost every mobile war, but in such a shallow incursion or when the fighting becomes more or less static, that is an indicator of a planning problem.


13 posted on 12/29/2008 6:21:09 PM PST by Tallguy ("The sh- t's chess, it ain't checkers!" -- Alonzo (Denzel Washington) in "Training Day")
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To: marron
This is ause of sopft power" tha differes from the usual, ie diplomacy sanctions etc. as an alterantive to armed conflict. What they are really talking about is plain old propaganda and public relations.

It can be decisive. The US got run out of VietNam by propaganda, where militarily we held all the cards. But a bunch of skeevy a-holes in the streets together with complicit media trumped our aces.

14 posted on 12/29/2008 7:55:23 PM PST by hinckley buzzard
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To: marron
This is a use of "soft power" that differs from the usual definition, ie diplomacy, sanctions etc. as an alternative to armed conflict. What they are really talking about is plain old propaganda and public relations.

It can be decisive. The US got run out of VietNam by propaganda, where militarily we held all the cards. But a bunch of skeevy a-holes in the streets together with complicit media trumped our aces.

getting old.

15 posted on 12/29/2008 7:56:46 PM PST by hinckley buzzard
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To: hinckley buzzard
Nam wasn't lost until the watergate break-in. The propaganda war was not lost - McGovern was crushed in a landslide. Nor was the war on the ground lost - the Easter offensive was crushed by bombing. The US had a win on a platter but the left didn't want it, and after watergate there was no one around to stop them, anymore.
16 posted on 12/29/2008 8:10:23 PM PST by JasonC
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To: Tallguy

Indeed there were major planning problems. The soldiers were ambushed and kidnapped and the go-ahead to pursue the kidnappers was given quickly. After that they had to send in reinforcements (and supply). To make it more complicated the air force stepped in and said “let us take care of it” and the political decision was to use air — but not to soften the ground for invasion just for the sake of it. So the ground troops got short shrift after a hot headed decision to send them in.

Those 48 hours of “investigation” were needed on the Israeli side, not because of any humanitarian investigation. But ultimately I think the hot pursuit of the kidnapped soldiers forced the hands of the military in ways they were unprepared to deal with.


17 posted on 12/29/2008 9:55:15 PM PST by monkeyshine
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