It's called Aversion Therapy.
There are two books you should read. One is Atlas Shrugged by Ayn Rand. We're living through the book now.
But there is another book, long out of print, that is worth a read. It's The Devil's Advocate by Taylor Caldwell. It was written in 1952 and has since disappeared. The book is about how a few heroes used aversion therapy to ovethrow a communist dictatorship ruling America.