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Is Miami Herald Hiding True Circulation Plunge?
NewsBusters ^ | April 28, 2009 | P.J. Gladnick

Posted on 04/28/2009 6:01:30 AM PDT by PJ-Comix

There seems to be an interesting rule of thumb lately in the newspaper business. Whenever a publisher delivers a pep talk about how well they are doing or about their future plans for improvement, it always signals bad news in the near future. And the more fervent the pep talk, the steeper the circulation plunge. This certainly has proved true with the Miami Herald. Here is a video from late March of the Herald publisher, David Landberg, boldly promising better things in the future for that ailing newspaper:

We've all been dealing with a pretty steady diet of difficult financial news over the last few months. The Miami Herald Media company has taken actions to make sure that we can weather this financial downturn. We've got the largest reporting staff of any news organization in all of South Florida. Our readers tell us we make a difference in their lives and that is really important to us. The Miami Herald's commitment to South Florida won't change. That's something everyone can count on.


(Excerpt) Read more at newsbusters.org ...


TOPICS: Business/Economy; US: Florida
KEYWORDS: miamiherald; newspapers
About 10 years ago the Miami Herald made a huge mistake when they redesigned their newspaper. The Herald used to have a very distinctive look. If you looked at almost any page of the Herald from across a room, you knew right away it was from that newspaper. So they brought some guy in to redesign the paper and the result was they made the Herald look live every other newspaper in the country. A very boring font appearance.

I guess they thought that the paper's design was the reason for its circulation decline back then.

1 posted on 04/28/2009 6:01:30 AM PDT by PJ-Comix
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To: Paul Heinzman; IMissPresidentReagan; AlexW; Cletus.D.Yokel; ConservativeOrBust; tropical; ...

PING!


2 posted on 04/28/2009 6:02:18 AM PDT by PJ-Comix (E.J. Dionne: "Make the World Safe for Tax Increases")
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To: PJ-Comix
When it was a McClatchy paper, the Mpls Star tribune fudged its circulation numbers, then was sued by several advertisers.
3 posted on 04/28/2009 6:19:36 AM PDT by Eric in the Ozarks
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To: PJ-Comix

“The Miami Herald’s commitment to South Florida won’t change....”

...yeah?...well apparently South Florida isn’t committed to the Herald.


4 posted on 04/28/2009 6:21:45 AM PDT by STONEWALLS
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To: PJ-Comix
About 10 years ago I dropped my subscription to the Miami Herald. It wasn't because of any design change.
A lady called up and asked why? I told her I was tired of being lied to. There was a brief discussion following. I haven't missed it. We now get the WSJ.
5 posted on 04/28/2009 6:37:07 AM PDT by Hiddigeigei (quem deus vult perdere prius dementat)
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To: STONEWALLS

A few months back the Herald announced it would be using two conservatives on its op-ed pages. That signaled to me that the very liberal rag was indeed in trouble.


6 posted on 04/28/2009 6:37:55 AM PDT by Melchior
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To: PJ-Comix
Let me know when it is Gone so I can send dead flowers.
7 posted on 04/28/2009 6:58:27 AM PDT by Cheetahcat (Osamabama Wright kind of Racist! We are in a state of War with Democrats)
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To: PJ-Comix

Do you remember Tropic Magazine that came out on Sundays? When they got rid of it, I knew the end would not be behind.


8 posted on 04/28/2009 8:14:05 AM PDT by FreeManWhoCan ("Strange things are afoot at the Circle-K.")
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To: FreeManWhoCan

Yeah, I remember Tropic. When did they get rid of it?


9 posted on 04/28/2009 3:28:21 PM PDT by PJ-Comix (E.J. Dionne: "Make the World Safe for Tax Increases")
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