Chicago Tribune news staff raise concerns about subscribers getting look at news stories

Chicago Tribune ^ | 4/30/09 | HERBERT G. McCANN,

[anniegetyourgun]

CHICAGO (AP) — Reporters at the Chicago Tribune say they believe the marketing department in recent weeks solicited subscribers' opinions on stories before they were published, a practice they said raises ethical questions, as well as legal and competitive issues.

An e-mail signed by 55 reporters and editors, sent Wednesday to Editor Gerould Kern and Managing Editor Jane Hirt and obtained Thursday by The Associated Press, questions why the newspaper was conducting the surveys and what stories were used. They also wanted to know which readers were surveyed and whether any story had been altered as a result of reader comment.

[rdax]

In the newspaper business, the customer is always wrong - and it’s gonna stay that way!

[madison10]

What’d they do? send stories for preview to Obama’s Blackberry?

[Tax Government]

They also wanted to know which readers were surveyed and whether any story had been altered as a result of reader comment.

Their arrogance and condescension are so profound, there is no point hiding or denying it.

[LeonardFMason]

Newspapers
are
going
down
the
drain. Hahhahahaha!!!!!

[DGHoodini]

tjey’re trying to find out, how much their liberal slanting is affecting their readerships willingness to buy their bird cage liner.

[Raycpa]

The reporters and editors also said many have become uncomfortable that the marketing department appeared to be playing an undefined role in the newsroom.

I'll define the role. No one wants what you are selling and the marketing department is trying to determine what the customer wants.

[Thebaddog]

"It is a fundamental principle of journalism that we do not give people outside the newspaper the option of deciding whether or not we should publish a story, whether they be advertisers, politicians or just regular readers," the e-mail read. "Focus grouping as done in the past is one thing. But this appears to break the bond between reporters and editors in a fundamental way."

Really?