Posted on 05/28/2009 6:48:16 AM PDT by rightwingintelligentsia
Now that Memorial day has passed, Levi's has begun outfitting its mannequins in white. This year, however, the bright color doesn't just represent the beginning of the summer or a nice accent for denim. Rather, the jean giant has also begun using white to demonstrate its support for gay marriage.
The White Knot program encourages people to demonstrate their solidarity with marriage equality by wearing a small piece of knotted white ribbon. A subtle symbol, white knots have appeared on the clothing of celebrities ranging from New York's Mayor Michael Bloomberg to comedienne Kathy Griffin. And now, of course, they are appearing on hundreds of Levi's mannequins.
This is an interesting move for the company. While Levi's once represented the pinnacle of jean fashion, it has long since been replaced by an endless procession of other brands.
Current favorites, including Rock & Republic, Diesel, 7 For All Mankind, and True Religion are priced far out of the range of most Levi's. Moreover, the company's decision to launch its "Signature" line, which is primarily marketed through Wal-Mart and other discount retailers, could be regarded as an admission that the company is permanently positioning itself as a mass-market brand.
(Excerpt) Read more at walletpop.com ...
The last pair I bought will be just that ...
So, what would it mean if I wore a black knot?
Well then I'll demonstrate my solidarity with 6000 years of human civilization by not buying Levis
No more Levi’s for me...
Ye g-ds....the sfw video there is pretty, uh, gay.
I am so very tired of all the little support contrivances.
I guess we can just call them “knot heads”.
Appropriate for Hollyweird?
I quit buying Levis and went to Wranglers when they quit funding the Boy Scouts demanding they allow homosexual scoutmasters. They’re far more committed to their agenda than to turning a profit.
I stopped wearing Levi’s when they stopped being made in the USA.
I will wear Levis till the day I die and on into my grave. I will not wear a white knot on my Levis, however.
....Bob
Been years since I bought a pair of these overpriced britches so I can’t stop buying them.
Remember they were founded in San Francisco!!!!
Stopped buying Levis a long time ago when they stopped supporting the Boy Scouts in favor of the gays.
I have refused to buy Levi products for years.
Levi’s are run by lib and so called “social activist” twits in San Francisco, which is why the company has had declining sales for 10 years.
and the queers have not only taken another color, but straight people will have to use laces other than white to tie their shoes...
Yep, I’m done with Levi’s. Idiots.
I’ll never buy another pair of Levi’s
Me, too. I started boycotting them years ago, because of their cutting off their Boy Scouts donations over the homo issue.
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