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Bringing Up Princess: Turning Girls Into Narcissists
Wall Street Journal ^ | June 12, 2009 | Megan Basham

Posted on 06/13/2009 7:41:59 AM PDT by reaganaut1

The princess industry has been booming in the past few years -- not just the Disney dolls and scratchy toy-store ball gowns that are a rite of passage in most American girlhoods, but a brazen new breed of princess products that target a far wider age range and tap into less seemly attitudes. The hot-pink, leopard-print princess backpacks, T-shirts, purses and bedspreads that girls are now buying (or, rather, their parents are buying for them) have little to do with indulging sweet princess fantasies and everything to do with catering to over-indulged princess egos. [Taste] Sara Schwartz

Take the popular tween retailer Justice. At malls nationwide, it carries multiple "Princess" tops and accessories that look a lot more like Paris Hilton's attire than Snow White's. No surprise that part of its marketing slogan is "Love yourself."

For only $44 at Nordstrom, you can dress your toddler in a tank top that declares her to be a "Juicy Couture Princess" -- that is, someone whose parents can afford to buy designer shirts that will end up stained with ketchup or jelly. And until recently, numerous Saks stores maintained Club Libby Lu, a spa for 5- to 13-year-old girls offering princess makeovers with tube tops and miniskirts that left girls looking more like Real Housewives than Cinderella. The ailing retailer closed the tween operation in May, but it grossed $60 million in 2008.

Call it trickle-down narcissism. Today, even as the economic crisis continues, many middle-class parents aspire to give their daughters the best of everything, "the best" meaning the most expensive. A quick tour around suburbia will show princess-themed bedrooms (the rhinestoned-and-feathered kind, not the cartoon-character kind) and ostentatious birthday parties, as well as pedigreed dogs being toted in designer bags by 10-year-olds.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Culture/Society
KEYWORDS: girls; marketing; moralabsolutes; narcissism; parenting; princesses; retail
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1 posted on 06/13/2009 7:42:00 AM PDT by reaganaut1
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To: reaganaut1
over-indulged princess egos.

Indeed!

2 posted on 06/13/2009 7:43:11 AM PDT by BenLurkin
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To: reaganaut1

bookmark


3 posted on 06/13/2009 7:44:19 AM PDT by SE Mom (Proud mom of an Iraq war combat vet)
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To: reaganaut1

Please, there’ve been spoiled princesses for the past zillion years. What else is new....


4 posted on 06/13/2009 7:44:50 AM PDT by freebilly
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To: reaganaut1

I live in a small southern town. It’s ALWAYS been that way here. Mothers and daughters sometimes have matching haircuts.


5 posted on 06/13/2009 7:45:07 AM PDT by RushIsMyTeddyBear (Obama. Clear and Pres__ent Danger.)
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To: reaganaut1

Oof! Assuming that a big recession/depression is coming along that will last for several years, this kind of attitude in half the population is going to be painful.


6 posted on 06/13/2009 7:48:14 AM PDT by ikka (Brother, you asked for it!)
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To: freebilly

That may be but to be a princess in the 50’s I put on a dress of my mothers and dime store jewelry. I did not look like a prostitute at age 8.


7 posted on 06/13/2009 7:50:08 AM PDT by DJ MacWoW (Make yourselves sheep and the wolves will eat you. Ben Franklin)
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To: freebilly

“Please, there’ve been spoiled princesses for the past zillion years. What else is new.....”

What’s new is that for the first time in history, a country’s men have allowed those emotion-over-reason ‘princesses’ to drive the political direction of the world’s superpower. And now we deal with the consequences of that superpower falling apart as a result.


8 posted on 06/13/2009 7:50:22 AM PDT by raptor29
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To: reaganaut1

ITA!!


9 posted on 06/13/2009 7:52:12 AM PDT by dixiebelle
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To: freebilly

“Please, there’ve been spoiled princesses for the past zillion years. What else is new....”

Yes, we’ve always spent 10-15 grand on high school proms for our princesses.


10 posted on 06/13/2009 7:53:22 AM PDT by headstamp 2 (Spay or Neuter your liberal today!)
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To: reaganaut1

Silly. It was jeans and T-shirts for me. For my 10th birthday my dad gave me a .22 rifle. So much more fun than a designer bag or a poodle.


11 posted on 06/13/2009 7:54:08 AM PDT by JillValentine (Being a feminist is all about being a victim. Being an armed woman is all about not being a victim.)
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To: reaganaut1
...research shows that such girls later have trouble adjusting to professors, bosses and potential mates who don't automatically treat them as royalty.

LOL..This is news?

12 posted on 06/13/2009 7:56:26 AM PDT by ladyvet (WOLVERINES!!!!!)
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To: reaganaut1

bm


13 posted on 06/13/2009 7:58:45 AM PDT by Vision (Obama is a jive turkey)
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To: raptor29

And one of these “emotion over reason” princesses is about to become a Justice of the Supreme Court of the United States.


14 posted on 06/13/2009 7:59:32 AM PDT by henkster (The GOP is housebroken window-dressing displayed to portray the fiction of a Republic.)
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To: reaganaut1
I recently saw a girl at Walmart, who was really pretty...

Except for the word 'Princess' tattooed across her chest...

15 posted on 06/13/2009 8:00:25 AM PDT by real saxophonist (The fact that you play tuba doesn't make you any less lethal. -USMC bandsman in Iraq)
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To: reaganaut1

I know three local men (small business owners) who went to China and married Chinese women for wives. They say they can’t stand American women.


16 posted on 06/13/2009 8:00:59 AM PDT by blam
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To: headstamp 2
Verily, verily I say unto you, I grew up in the 60's. There were parents of girls in my junior high school who threw very elaborate, expensive parties for their spoiled daughters. Adjust 1960's dollars to 2009 dollars and you'll discover that the parents spent virtually the same amount.

I've 6 kids and 4 grandkids. I've street cred....

17 posted on 06/13/2009 8:03:59 AM PDT by freebilly
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To: reaganaut1
There is nothng new under the sun.

In the 1930’s the Moms coming out of the depression years of their childhoods wanted their daughters to be Shirley Temple.

I am old enough to remember all the memorabilia, tap dance lessons, and being forced to submit to “Tony Home permanents” to get a head of curley hair.

Nowdays we “princess Moms” have fewer kids and more money, but the same tendency to want to recapture the fantasies of our own childhoods thru our daughters. Unfortunately the slutty Gollywood culture takes "glamour" things way too far and some stupid vapid people indulge their children in it.

18 posted on 06/13/2009 8:04:17 AM PDT by silverleaf ("Never forget that everything Hitler did in Germany was legal ( Martin Luther King))
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To: SE Mom

When I read stuff like this, it makes me glad I had a son! I would not have known what to do with a ‘princess’. I was a baseball playing, horseback riding, skinned knee tomboy...lol.


19 posted on 06/13/2009 8:07:30 AM PDT by penelopesire ("The only CHANGE you will get with the Democrats is the CHANGE left in your pocket")
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To: silverleaf

“and being forced to submit to “Tony Home permanents” to get a head of curley hair..”

OMG..can’t believe you brought up Tony Home Perms. I would have rather been waterboarded....lol!!


20 posted on 06/13/2009 8:09:21 AM PDT by penelopesire ("The only CHANGE you will get with the Democrats is the CHANGE left in your pocket")
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