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Kellogg's will use laser to burn logo onto individual corn flakes to stamp out fakes
The Daily Mail (U.K.) / various ^ | October 13,2009

Posted on 10/13/2009 10:30:45 AM PDT by Stoat

The new technology enables the firm - which makes 67million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using lasers.
 

Kellogg's plans to produce a number one-off trial batches of the branded flakes to test the system.

Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products.
 

If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
 

The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake.

Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
 

The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.
 

Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.

 


(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Crime/Corruption; News/Current Events; US: Michigan
KEYWORDS: cornflakes; counterfeiting; food; kelloggs; laser; napl
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My apologies for the severe editing of this article....this was done in order to remain in compliance with Free Republic rules pertaining to articles from the UK Daily Mail.  Please click on the main article link to read the full story.

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Also:

Kellogg's to laser-brand individual Corn Flakes - Telegraph

1 posted on 10/13/2009 10:30:45 AM PDT by Stoat
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To: Stoat

...this is going to be good...


2 posted on 10/13/2009 10:32:00 AM PDT by gathersnomoss (General George Patton had it right.)
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To: Slings and Arrows; ShadowAce
The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.

Soylent Ping ;-)

3 posted on 10/13/2009 10:32:40 AM PDT by Stoat (Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
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To: Stoat

How long before it is used to burn ID tats onto everyone?


4 posted on 10/13/2009 10:32:54 AM PDT by GraceG
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To: gathersnomoss

Sooooo, a box of flakes will now cost $10??? Generic - we can’t tell the difference!


5 posted on 10/13/2009 10:32:58 AM PDT by RebelTXRose
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To: RebelTXRose

bttt


6 posted on 10/13/2009 10:33:34 AM PDT by ConservativeMan55
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To: RebelTXRose

Watch out fer corn flake rustlers. If the flake has a Rockin K brand on it, then hands off pardner.


7 posted on 10/13/2009 10:33:57 AM PDT by Dewey Revoltnow (People don't respect that which they don't earn.)
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To: Stoat
First comes freezerburned food.

Now we gotta worry about laserburned food.

8 posted on 10/13/2009 10:33:57 AM PDT by Lazamataz (DEFINITION: rac-ist (rA'sis't) 1. Anyone who disagrees with a liberal about any topic.)
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To: Stoat

This sounds like something from the Onion.


9 posted on 10/13/2009 10:34:14 AM PDT by smokingfrog (No man's life, liberty or property is safe while the legislature is in session. I AM JIM THOMPSON)
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To: Stoat

10 posted on 10/13/2009 10:35:04 AM PDT by thefactor (yes, as a matter of fact, i DID only read the excerpt)
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To: Stoat

I have an even better idea. How about burning a little picture of Obama on each flake? Mmm Mmm Mmm.


11 posted on 10/13/2009 10:35:22 AM PDT by La Lydia
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To: GraceG
How long before it is used to burn ID tats onto everyone?

ding ding ding ding ding! we have a winner!

"Don't mind that momentary burning sensation folks, just keep walking down the hallway and soon you'll be done to return to your business"

12 posted on 10/13/2009 10:35:45 AM PDT by Stoat (Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
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To: gathersnomoss

Sounds flaky to me.


13 posted on 10/13/2009 10:35:51 AM PDT by Lonesome in Massachussets (The People have abdicated our duties; ... and anxiously hope for just two things: bread and circuses)
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To: Lazamataz

We all need more brand in our diet.


14 posted on 10/13/2009 10:36:33 AM PDT by Larry Lucido (This tagline excerpted. To read more, click on MyOverratedBlog.com)
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To: GraceG

Oh good grief. We have one at work that we use for burning serial numbers, bar codes, etc. on products. Marking lasers have been around for years.

I think if you tried that on human skin, the results would be MOST unpleasant.

Sometimes a laser is just a laser.


15 posted on 10/13/2009 10:36:58 AM PDT by Constitution Day
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To: La Lydia

LOL!!


16 posted on 10/13/2009 10:37:14 AM PDT by Constitution Day
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To: Stoat
"Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products."

Apparently they are assuming that the copycats can't do the same thing?

Must be an 'upper' management idea...

17 posted on 10/13/2009 10:37:24 AM PDT by GourmetDan (Eccl 10:2 - The heart of the wise inclines to the right, but the heart of the fool to the left.)
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To: Lonesome in Massachussets

Ooooh...corny.


18 posted on 10/13/2009 10:37:40 AM PDT by Carpe Cerevisi
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To: Larry Lucido

Doh!


19 posted on 10/13/2009 10:38:04 AM PDT by Wolfie
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To: Stoat

Ever wonder what the logo on an M&M costs?


20 posted on 10/13/2009 10:38:39 AM PDT by 668 - Neighbor of the Beast ( If you have kids, you have no right of privacy that the govt can't flick off your shoulder.)
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To: Stoat

Don’t lase me bro!


21 posted on 10/13/2009 10:39:46 AM PDT by 668 - Neighbor of the Beast ( If you have kids, you have no right of privacy that the govt can't flick off your shoulder.)
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To: Stoat

yeah, I’m really looking forward to my breakfast cereal being flavored with just a hint of Kingsford Charcoal...


22 posted on 10/13/2009 10:39:59 AM PDT by Buckeye McFrog
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To: GraceG
How long before it is used to burn ID tats onto everyone?

Quarter after never.

23 posted on 10/13/2009 10:40:42 AM PDT by xjcsa (And these three remain: change, hope and government. But the greatest of these is government.)
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To: Stoat
Stupid

I can think of a few flakes that need to be tatooed!

24 posted on 10/13/2009 10:40:51 AM PDT by missnry (The truth will set you free ... and drive liberals Crazy!)
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To: Constitution Day
serial numbers

You mean cereal number. Pretty ceries, if you ask me.

25 posted on 10/13/2009 10:40:57 AM PDT by Larry Lucido (This tagline excerpted. To read more, click on MyOverratedBlog.com)
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To: thefactor

"They're always after me Lucky Charms."

26 posted on 10/13/2009 10:42:40 AM PDT by dfwgator
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To: Stoat

Currently taste testing twixt General Mills Cherrios and Trader Joe’s “Joe’s O’s”....

Joe’s O’s appear to have the lead.


27 posted on 10/13/2009 10:43:28 AM PDT by onedoug
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To: 668 - Neighbor of the Beast
Ever wonder what the logo on an M&M costs?

Millions & Millions?
28 posted on 10/13/2009 10:43:54 AM PDT by Dewey Revoltnow (People don't respect that which they don't earn.)
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To: Stoat


Now with more democrats in every spoonful! Yum!
29 posted on 10/13/2009 10:44:04 AM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: 668 - Neighbor of the Beast

“Ever wonder what the logo on an M&M costs?”

Oddly enough, I have. Do you know the answer?


30 posted on 10/13/2009 10:45:47 AM PDT by texmexis best
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To: 668 - Neighbor of the Beast

I thought those were W’s...


31 posted on 10/13/2009 10:45:59 AM PDT by Andonius_99 (There are two sides to every issue. One is right, the other is wrong; but the middle is always evil.)
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To: Liberty Valance

Your state flake has a profile of the Playboy Bunny! :>)


32 posted on 10/13/2009 10:47:18 AM PDT by GOYAKLA
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To: gathersnomoss

I bet that would suck if you fell in the machine and got thousands of little K’s zapped onto your body.


33 posted on 10/13/2009 10:48:29 AM PDT by MNDude (The Republican Congress Economy--1995-2007)
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To: Stoat

34 posted on 10/13/2009 10:49:19 AM PDT by Atlas Sneezed (Why not "interpret" your tax returns like the Supreme Court "interprets" the Constitution?)
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To: Larry Lucido
Yes!

It's very and !

35 posted on 10/13/2009 10:49:51 AM PDT by Constitution Day
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To: MNDude

Sure beats 50 stars on your face...


36 posted on 10/13/2009 10:51:24 AM PDT by gathersnomoss (General George Patton had it right.)
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To: onedoug

“Joe’s O’s appear to have the lead.”

Are they made in China?


37 posted on 10/13/2009 10:54:53 AM PDT by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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To: Carpe Cerevisi

You look like a flake to me.


38 posted on 10/13/2009 11:00:51 AM PDT by Lonesome in Massachussets (The People have abdicated our duties; ... and anxiously hope for just two things: bread and circuses)
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To: Stoat

And do they really think that the Chinese, for instance, are incapable of developing their own Circle K branding machines to do their own counterfeit flakes dipped in antifreeze?


39 posted on 10/13/2009 11:06:22 AM PDT by Cicero (Marcus Tullius)
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To: GOYAKLA
Thank you!
40 posted on 10/13/2009 11:09:16 AM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: Cicero
And do they really think that the Chinese, for instance, are incapable of developing their own Circle K branding machines to do their own counterfeit flakes dipped in antifreeze?

When that starts happening, they'll bond an RFID chip to each flake so that it can not only be tracked through the distribution chain as well as through the end user's alimentary canal ;-)

41 posted on 10/13/2009 11:09:40 AM PDT by Stoat (Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
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To: GraceG

It only took 4 replies .... that’s exactly what I was thinking


42 posted on 10/13/2009 11:13:14 AM PDT by knarf (I say things that are true ... I have no proof ... but they're true)
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To: Stoat
How about this, Kellog ....

67 million frikkin' boxes ain't enough?

43 posted on 10/13/2009 11:15:00 AM PDT by knarf (I say things that are true ... I have no proof ... but they're true)
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To: Dr. Bogus Pachysandra
Are they made in China?

God, I hope not. I recall some months ago that TJs said they were going to reign in their Chinese made products. The box says, "Dist. & Sold Exclusively By: Trader Joe's, Monrovia, CA 91016".

But now you've but a bug in my ear, so I'm going to try and call them to find out.

Thanks. I'll report back to you.

44 posted on 10/13/2009 11:16:00 AM PDT by onedoug
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To: Stoat

Amazing what companies spend their time and money on sometimes. How big a problem is counterfeit corn flakes?


45 posted on 10/13/2009 11:16:50 AM PDT by Dianna
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To: 668 - Neighbor of the Beast
Speakin' of M&M's ...

I have a new job ...

Spell checker at an M&M factory.


Someday I'll tell you of when I was a diesel fitter.

46 posted on 10/13/2009 11:17:22 AM PDT by knarf (I say things that are true ... I have no proof ... but they're true)
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To: La Lydia

Well, he is the Supreme Leader of all the flakes.


47 posted on 10/13/2009 11:19:24 AM PDT by WOBBLY BOB (ACORN:American Corruption for Obama Right Now)
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To: 668 - Neighbor of the Beast
Ever wonder what the logo on an M&M costs?

Given that you can now buy personalized M&M's, the cost is finally quantifiable. :)

48 posted on 10/13/2009 11:19:49 AM PDT by Dianna
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To: Stoat

Screw Kelloggs, corn flakes are corn flakes!


49 posted on 10/13/2009 11:19:52 AM PDT by dalereed
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To: RebelTXRose

If Corn Flakes were my cereal of choice, I’d opt for the generic...but I prefer Cheerios. To each their own.


50 posted on 10/13/2009 11:25:07 AM PDT by mrmeyer ("When brute force is on the march, compromise is the red carpet." Ayn Rand)
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