Posted on 10/14/2009 3:47:13 AM PDT by combat_boots
PepsiCo, the soft-drinks and snacks company, and Anheuser-Busch, the US subsidiary of the world’s largest brewer, on Tuesday announced a pact to jointly purchase a range of goods and services in the US.
The two companies said the deal – believed to be the first of its kind between two large US corporations – covered information technology hardware, office supplies, travel and transport, as well as repair, maintenance and other services.
EDITOR’S CHOICE Mexico is focus of global beer consolidation - Oct-02.PepsiCo expects ‘age of thrift’ to continue - Oct-08..The pact reflects the growing competitive threat posed to Coca-Cola, the largest US soft drinks company, by the increasingly close relationship between PepsiCo and Anheuser-Busch InBev, a company created by Inbev’s $53bn takeover of the US brewer earlier this year.
Anheuser-Busch’s Ambev subsidiary handles bottling and distribution of PepsiCo’s soft drinks in most of Latin America, raising the possibility of further co-operation between PepsiCo and the brewer in the US since the merger.
(Excerpt) Read more at ft.com ...
Pepsi-Busch. There is a kind of ring to it. Though a lot of teetotalers who believe beer simply equals sin (remember the brewhaha about the canned water that Budweiser put out for the Katrina victims?) may get unhappy with Pepsi about this.
I suppose too, they will have to come up with a better marketing slogan than something like “Cheaper Beer for Mexico” to attract investors.
I like it! It’s catchy....
Mmmmm, hops in soda.....
Sure the Busch family unloaded their theme parks to the Belgians and now no free beer at the Hospitality House and they removed the horses too!
Blah!
Belgians do like to eat horse meat. Can't see any other good reason for buying the company.
Pepweiser?
I prefer Budsi.
I wonder if Bud will adopt the PepsiCo "Obama" logo.
Good, it will be easier to see what I am not buying.
“Though a lot of teetotalers who believe beer simply equals sin “
Bud isn’t a sin, it’s an abomination.
Barley pops.
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