For your information: Your nitwork buddies just took another hit on their quality programming.
So the question becomes is television still the preferred medium via which advertisers reach their customers? Coincidentally, there was this story just this morning. And they happen to be ATWT advertisers.
http://cincinnati.bizjournals.com/cincinnati/stories/2009/12/07/daily7.html
P&G releases online-only product
Procter & Gamble unveiled Swash today, a line of on-the-go Tide laundry products to be sold exclusively online.
“Our consumers are shopping, working and playing online, leading to the decision to launch Swash online only,” Swash Brand Manager Alejandro Bethlen said in a news release. “As P&G explores new ways to launch products, we feel that Swash is the perfect test through which we can evaluate e-commerce launches.”