The common thread that runs through all Super Bowl ads is that they are unique, funny and always upbeat and positive. And the abortion issue for many people, no matter what their stand, is always a downer.
Therefore, if were buying time for Monster.com, Budweiser or UPS, I would not want my four million dollars anywhere near the abortion ad.
Nonetheless, while I doubt Focus on the Family has the four million to burn on the Super Bowl ad time, they will do some good by producing the ad, knowing it would be rejected and then having that rejection play out as a news story without having to shell out the four million dollars.
The NFL has featured BO in numerous ads claiming to support exercise for kids.
Sounds political to me.