Listen to the legal warning again. Almost all sports on TV are broadcast for the use of the private home audience.
If you use sporting events to draw people into your business, you are not within the law.
Whether it makes sense for the copyright holders to enforce every trivial infraction is a different question. But don't believe that just because something is on TV for "free" that you have a right to commercial use of it.
Sorry but again they can pound sand, they broadcast the event over TV, on a channel that pays for the rights by selling advertising. I signed no contract with them. If I have the TV on in my business and the Super Bowl is on a free to view channel then tough for them.
Same with viewing it at a church etc. These people want their cake AND eat it too. If they stop broadcasting it on a free to view channel then no problem. But they don't get both no matter what convoluted law they bribed congress to pass! And its time citizens put a stop to such overbearing regulation!
This broadcast is authorized under broadcast rights granted by the Southeastern Conference solely for the entertainment of our viewing audience. Any publication or re-broadcast of the descriptions and accounts of this game without the expressed written consent of the Southeastern Conference is prohibited.
Yeah, it's SEC but I think it is standard language. Radio broadcasts will substitute the word "listening" for the word "viewing."
Surely if the church/theatre/whatever is getting the signal from the local TV channel, they are not rebroadcasting the program. Neither are they publishing it.
It appears to me that the only requirement that might be violated is whether the viewers are entertained. Has the church/theatre/whatever taken adequate steps to ensure the audience is entertained? I would say yes -- I attended a church Super Bowl party years ago -- they asked parishioners to bring snacks and soft drinks but the church provided a good many on their own.