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Walmarts Replace Brand Name Food with Their Brand “Great Value”
NewsFlavor ^ | Friday, December 4, 2009 | DiamondPoet

Posted on 02/16/2010 10:01:48 AM PST by Star Traveler

Walmart’s Replace Brand Name Food with Their Brand “Great Value”. Who Will This Really Benefit?

Published by diamondpoet
December 4, 2009

What is Walmart really up to.

Walmart is one of the biggest supermarket chains in the world. As of August 31, 2008, Walmart has as many as 100 food categories:

United States 4,227 total units.

International 3,210 total units

This is a time where families needs to make every penny count, Walmart expansion of it’s Great Value brand is replacing many of the name brands, we have used for so many years.

The new improved Great Value products — which has been appearing on shelves and various sections of the store, is slowly  being integrated into Walmart stores across the country, within the past few months – will provide families with affordable and possible high quality groceries. This is some sales jargon that Walmart has come up with, but what is really going on?

Walmart is the company, that is famous for their roll-back slogan, and now it would seem that they are also trying to monopolize the food industry. I am all for savings, but I prefer quality products and good taste. I grew up with many of the brand names and it is what I am accustomed to.

There are a few thing that I could settle for, that is not name brand, but when I was shopping during the Thanksgiving holiday, I was looking for McCormick’s vanilla, this is the only brand that I use to make my pies. I discovered that Walmart had completely removed McCormick’s brand and replaced it with their own brand Great Value. I rely on McCormick’s products to prepare many of my meals.

I tried using substitutes, but there is no comparison to McCormick’s Seasonings. I have never shopped anywhere other than Walmart, because I was comfortable and they basically provided most of my needs.

It would now see that I am being forces to shop somewhere else. Walmart no longer stock  all the brand names that I desire. Since Walmart is trying to completely eliminate the middle-man, what type of effect will this have on many of the distributors and will this also have a spiraling effect on the economy as well?

Since so many distributors rely on Walmart’s business, will they not suffer and be forced to downsize? I can’t help but wonder is this really going to benefits the consumers or hurt us even more?


TOPICS: Business/Economy; Culture/Society; Extended News; Miscellaneous
KEYWORDS: china; grocery; retail; retailfood; walmart
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To: oyez
I hope “Great Value” isn’t code for Made in China.

You might be on to something there...'Great Wall'...'Great Value'...hmmm.

41 posted on 02/16/2010 10:15:58 AM PST by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
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To: Star Traveler

As someone who lived in the South for awhile, thank you for the proper pronunciation of Walmart as “Walmart’s.”


42 posted on 02/16/2010 10:16:12 AM PST by boocoowell (Nuclear power now for crying out loud)
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To: Star Traveler

I don’t see a story here. Store brands have been around for a very long time. Many of them are as good as the brand names too.


43 posted on 02/16/2010 10:17:01 AM PST by GeronL (Dignity is earned from yourself. Respect is earned from others.)
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To: Star Traveler
I see little point in having a generic house brand if you don't have the name brand beside it for comparison.

I don't care what they do. I don't shop much @ Wal-Mart anyway. I go to Kroger 99% of the time.

44 posted on 02/16/2010 10:17:02 AM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: Disambiguator
House brand products are more profitable for retailers, even if the retail price is much lower than brand-name equivalent items.

The name brand companies sell their products under license to these large companies...it's good business.....so those Walmart Pinto Beans could or may be Delmonte, Heinz, or Bush.

45 posted on 02/16/2010 10:17:18 AM PST by cbkaty (I may not always post...but I am always here......)
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To: Star Traveler
I tried using substitutes, but there is no comparison to McCormick’s Seasonings.

I haven't bought jarred spices for many years, I prefer the fresh ones available at a few markets and health food store.

46 posted on 02/16/2010 10:17:25 AM PST by ansel12 ( (anti SoCon. Earl Warren's court 1953-1969, libertarian hero, anti social conservative loser.))
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To: rawhide
You were saying ...

I do not remember anyone being forced to shop at WalMart and buy their brands?

No they are not -- and that is precisely the problem for Walmart marketing. They're going to end up driving their former customers to other stores to get the things that Walmart has discontinued.

If Walmart hadn't done that, they wouldn't have people starting to "look elsewhere"...

So, you see... that's precisely the problem for Walmart -- people can go elsewhere and that does not benefit Walmart... :-)

47 posted on 02/16/2010 10:18:05 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler
Other grocery store chains have their "own brands". Does not mean it is made by a brand one would not recognize. Wal Mart also became the main distributor of an some artist's music, cutting out the middle men.

But as far as food goes not unusal for a store to have their own brands.

I am not a wal mart shopper as do not need to buy in bulk and hate "warehouse" size stores. I buy local from farmers, I spend locally when I can outside of my addiction to a Starbucks product I can't get anywhere else or a in frequent visits to Barnes & Noble (do not like Borders) or the local bookstore/coffee shop filled with "Don't Shop at Wal Mart" liberals (yes they had a sign related to such in front of their store a couple summers ago). The same owner runs the library but could not put that sign in front of the public library but could her bookstore. Enough said.

Wal*mart made it easy to order on line and pick up at the store, families with children appreciate the bargains. The grocery store itself is ranked in the 50's in popularity/quality etc with Whole Foods, Hannafords in the top 15.

It's a free country, so shop where you want. If people were not treated fairly and with friendly service, they would not be shopping there and as a result; keeping the stock at an ongoing high (mol).

48 posted on 02/16/2010 10:18:28 AM PST by fight_truth_decay
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To: Star Traveler

Nothing new. Many stores or affiliates have their own brands for sale.


49 posted on 02/16/2010 10:18:32 AM PST by Ruy Dias de Bivar (Don't touch my ..Shoulder, Pork and Ham!)
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To: ansel12

That makes me think of Whole Foods... they’ve got some of the absolute greatest tasting stuff there... yum, yum... LOL...


50 posted on 02/16/2010 10:18:51 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler
Is this the new Wal-Mart brand?:

man, I could post these pictures all day......

51 posted on 02/16/2010 10:19:20 AM PST by scottdeus12 (Jesus is real, whether you believe in Him or not.)
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To: fight_truth_decay
You were saying ...

If people were not treated fairly and with friendly service, they would not be shopping there...

That may not have a thing to do with driving off some Walmart customers... I think it's going to have to do with finding the exact product that you want. At least it seems that way for me in some cases. And, according to the article writer, that way for her, too.

And that's the biggest problem that Walmart will have created for itself, in that they will end up driving some customers to other retail outlets that they may end up losing to those other retail locatoins.

If they hadn't made this kind of move, they may have never caused these people to "go looking" in the first place... :-)

52 posted on 02/16/2010 10:21:53 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: scottdeus12

I think I’ve seen that “door-greeter” before at Walmart... LOL...


53 posted on 02/16/2010 10:22:27 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: CrappieLuck
Safeway has their own brand,it a good value,as is Walmarts.

I go to Safeway to avoid the crowds of Government dependent shoppers.

54 posted on 02/16/2010 10:22:31 AM PST by mdittmar (May God watch over those who serve,and have served,to keep us free (http://teapartypatriots.org)
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To: LatinaGOP

Walmart matches competitors prices.
(In my area)

Well now they don’t because they don’t carry those brands. So if you bring in an competitor’s ad that says Tyson chicken at a particular price, it won’t be Tyson chicken they substitute for you....or cereal etc. (These are just examples). They now substitute for the GV brand So, bottom line, you will not be getting the same quality in the substitution...

Furthermore, by bothering to shop all the different ads, you help those stores stay in business, and from being put out of business by walmart...

Thereby helping your local economy, and having grocers actually closer in many instances...


55 posted on 02/16/2010 10:22:57 AM PST by Freddd
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To: Star Traveler

It all comes down to choice. Some people choose to buy nothing but brand names. I don’t think that’s wise shopping, but it’s their choice.

We often try store-brand equivalents. Sometimes, there’s little discernable difference between that item and the name-brand, and sometimes one or the other is clearly superior in our opinion. So we go with what we like.

Our local Wal*Mart was recently remodeled to include a full grocery and we have sampled some of the Great Value offerings. In one specific instance, we found one product that we feel is the full equal of a more expensive national brand. In another we found that the GV generic was far superior to the Kroger-brand version of the same item. Neither could be considered ‘as-good-as’ the national brand in this instance, but the GV product was very close.

Some store-brands are indistinguishable when included as an ingredient in a more complex menu offering, some may make a difference.

Again, it comes down to choice, and I’m happy that we have the ability to make that decision for ourselves.


56 posted on 02/16/2010 10:24:24 AM PST by DJ Frisat (How's that change workin' out for ya, Obama voters?)
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To: ansel12

That’s okay. You may think this is as pure as the driven snow. No problem. Well, if folks buy into this, what makes you think that WalMart won’t parcel this out to China like it has it’s other products?

Some things may already be coming from there. And I have to tell you, you’re setting yourself up if you trust that product quality control.


57 posted on 02/16/2010 10:25:02 AM PST by DoughtyOne (God, Family, Friends, Home, Town, State, the U.S., Conservatism, Free Republic & a dollar a day...)
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To: Star Traveler
As for greeters, how 'bout this one?


58 posted on 02/16/2010 10:25:09 AM PST by scottdeus12 (Jesus is real, whether you believe in Him or not.)
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To: Star Traveler

My grocery bill would be 3 times higher if I bought only name brand food.

Our local Giant Eagle carries “Value Time” products which line our pantry and when I shop at Wal-Mart (their fresh deli is cheaper and better selection than Giant Eagle) I buy Great Value pasta, cheese, bread, milk, yogurt...whatever. And I haven’t come down with a bad case of the runs or sudden growth of a new limb...

I buy what’s good for my wallet and many times, brand names are really bad for my wallet. A bag of Lays Chips at Wal-Mart can be 2.99; at Giant Eagle 3.99. Generic brands? 1.50.

I’ll pick that every time.


59 posted on 02/16/2010 10:25:14 AM PST by JenB987 (under God's Spirit she flourishes)
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To: Ruy Dias de Bivar
You were saying ...

Nothing new. Many stores or affiliates have their own brands for sale.

That's true... if you stop right there.

But, what Walmart has done is not only include their own store-brand -- but -- they're discontinuing the competing "name-brand".

Now... that's the part that is different from the majority of the retail food stores and chains that I'm aware of. And that's the problem that some shoppers are going to have which will cause them to go to another retail outlet -- and perhaps get those customers to say to themselves, "Man, this store is nice; I think I'll keep shopping here!" ... LOL...

60 posted on 02/16/2010 10:25:19 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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