Posted on 05/09/2010 8:56:45 AM PDT by ianschwartz
“...no advertiser, to my knowledge, ever pitched up and said, you know, I’m not going to advertise because you put the first African-American president in history on the cover or that we were too liberal.”
What they probably said was, “Your circulation’s tanked, A$$hat,and my ads are reaching bupkis!”
Evasion of reality is a form of irrationality. It's hard to survive if one is irrational.
..”no advertiser, to my knowledge, ever pitched up and said, you know, I’m not going to advertise because you put the first African-American president in history on the cover or that we were too liberal.”
Notice that his first defense is to try and use the race card. Common sense would tell you that an advertiser is not going to advertise in a magazine with no readers. There are no readers because they are not a reliable source of news.
I saw part of that interview this morning. It sounded like the noise dinosaurs make just as they gurgle under, trapped in the tar pits.
They can’t go belly-up fast enough! All of them.
Mecham didn’t even answer the question. Ugh.
The people that like it think they are entitled to it for free. A bad marketing strategy.
P-R-O-P-A-G-A-N-D-A. Exactly!
Down the commode is goes.
Podhertz was right. Newsweek deliberately tried to sell itself as a high-end liberal magazine while still claiming to be objective. That's what killed the magazine in the end. If it wanted to be the print version of the Huffington Post, why not come out and be honest? The problem is that there are too many of these snobby magazines in addition to the liberal blogs on the internet. Newsweek was simply chasing after a smaller audience.
Good riddance to this waste of paper. I cancelled my subscription back in 1993 when it was the rag was totally in the tank for Clinton.
May 7, 2010
Newsweek Reports $2.3 Million Loss During First Quarter
advertising revenue at Newsweek plummeted nearly 40 percent during the quarter
Reed Phillips of DeSilva + Phillips, a media investment bank, said private equity bids seemed unlikely because of Newsweek’s losses
Newsweek lost $28.1 million in 2009
******
Newsweek’s “Intellectually Satisfying” Experience Piles Up Losses
Jon Meacham Appearing on Charlie Rose, upon the launch of the “new” Newsweek (Last May)
Newsweek’s “intellectually satisfying” new layout may not be working out as planned. Keith Kelley of the New York Post reports today that the Washington Post Company (owners of Newsweek) somewhat hid within their Q4 earnings that Newsweek lost $28.1 million in 2009. Newsweek CEO Tom Ascheim tells Kelly that they expected losses in 2009 and even in 2010 with their lower circulation, but expect to break even by 2011.
Despite trimming and cover stories such as “The Case for Killing Granny,” “Is Your Baby Racist?” and “Obama is Wrong,” Newsweek struggled
“The people that like it think they are entitled to it for free.”
#####
Indeed.
And like good little Commies, paid for by SOMEONE ELSE.
Both the Washington Post and Newsweek Are Loss Leaders At WPO
By David Weir | Nov 3, 2009
The Washington Post Co. (WPO) reported sharply increased net income for the third quarter, but if you thought that the flagship newspaper itself had much to do with that, you’d be sadly mistaken.
According to the company’s latest 8-K report filed with the Securities and Exchange Commission (SEC), the newspaper division did at least stem its operational losses to $23.6 million from $82.7 million in the same period a year ago.
This was partially accomplished through job cuts. According to the company, 211 Post employees accepted an early retirement offer earlier this year.
I wonder how much of their remaining subscriber base is institutional such as doctor's offices and libraries.
Wonder if Obama will bail them out?? Could be a start to takeover the Press. Not that he needs to.
June 5, 2005
Yeah, you keep telling yourself that Jon.
God really does have a sense of humor and will not be mocked.
“I wonder how much of their remaining subscriber base is institutional such as doctor’s offices and libraries.”
####
They sent it free to both of my medical offices for free for over a year. I assume we were counted in their “subscriber base”.
Additionally, none of my patients were ever subjected to their propaganda, as the pinko rag was invariably either, burnt, shredded, shot or run over by gas guzzlin’, exploitative, right-wing SUV.
They will never find that future if they refuse to face the truth.
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