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Ford to Announce Discontinuation of Mercury Brand; Edmunds.com Expects Ford to Keep Most Customers
The Journal of Business ^ | 5/27/2010 | Business Wire

Posted on 05/28/2010 7:57:35 AM PDT by Military family member

SANTA MONICA, Calif.--(BUSINESS WIRE)--Bloomberg has reported that Ford will soon announce the discontinuation of the Mercury brand. When Mercury shuts down, Ford is likely to keep most of its customers, according to Edmunds.com, the premier online resource for automotive information.

Edmunds.com’s cross-shopping analysis indicates that 46 percent of Mercury shoppers currently consider Ford vehicles, and that Chevrolet and Honda are also popular alternatives.

(Excerpt) Read more at wabashvalleyjournalonline.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: auto
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To: SuziQ
Dang, and I was looking into buying a Mercury Mariner!

I love the Mariners. I ended up buying an Escape Hybrid, but checked out a Mariner. It was the cushiest, most luxurious car in the inside. Many features, burled wood, seats with adjustable lumbar support that the Escape didn't have. Quieter, smoother ride.

I ended up buying the Escape because the Mariner had a black leather interior which would've been killer in the Texas summers. The Escape has gray leather interior, which still gets quite toasty in the Texas sun.

21 posted on 05/28/2010 8:41:29 AM PDT by sockmonkey
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To: pnh102

more amazing to me is that it took Ford so long to come to the conclusion that has been obvious for decades—too many brands, models and price points.


22 posted on 05/28/2010 8:44:58 AM PDT by dools007
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To: sockmonkey
The Navigator is a Fav of mine. The gal next door has one. Over the winter it sat in front of my house. (I didn't care, just wondered)

Turns out many if not all of them have some kind of air suspension. Cost her over a grand...well over...to get it fixed.

Heck if I wanted those kind of problems I'd find an old Citroen! (or Austin America)

prisoner6

23 posted on 05/28/2010 8:46:36 AM PDT by prisoner6 (Right Wing Nuts are holding The Constitution together as the Loose Screws of The Left come undone!)
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To: prisoner6

I am lusting after the 2011 Shelby GT500; but because I don’t buy new I will wait until December, 2012 to pick up a used one with low mileage.


24 posted on 05/28/2010 8:47:09 AM PDT by SVTCobra03 (You can never have enough friends, horsepower or ammunition.)
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To: Eric in the Ozarks

It’s hard to distinguish the big Ford from the big Merc.
Wasn’t always that way.
Remember the “breezeway rear window” on the mid 60s Mercury sedan ?

Sure wish we could get good ventilation on modern cars. We
had a Plymouth wagon with the electric rear window. Never
missed AC that much.


25 posted on 05/28/2010 8:48:03 AM PDT by CrazyIvan (What's "My Struggle" in Kenyan?)
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To: WOBBLY BOB
Is Jill Wagner still available?


26 posted on 05/28/2010 8:49:03 AM PDT by newfreep (Palin/DeMint 2012 - Bolton: Secy of State)
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To: SVTCobra03
I want to see how that new "plasma cylinder coating" thing works out! Suspension looks great IF you use those custom tires.

Sigh..I can dream...Wife would NEVER let me!

prisoner6

27 posted on 05/28/2010 8:50:05 AM PDT by prisoner6 (Right Wing Nuts are holding The Constitution together as the Loose Screws of The Left come undone!)
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To: Eric in the Ozarks
Remember the "breezeway" rear window?


28 posted on 05/28/2010 8:53:44 AM PDT by Jim Noble (If the answer is "Republican", it must be a stupid question)
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To: Military family member
My first car... a used ‘66 Mercury Montclair. Pretty ugly, but had 390 cubic inches of Detroit muscle under the hood. In it's later days, the paint oxidized and flaked off the hood. Hence the name: “Speed Flake.”
29 posted on 05/28/2010 8:58:37 AM PDT by pf flyers
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To: Military family member

I know it’s needed but it’s still sad to see such a historic brand go. My first car was a 1969 Mercury Cyclone. I’ve also owned a ‘66 Comet and a ‘68 Cougar XR7. There hasn’t been anything made since then that I would have bought though. I’ve had lots of Fords.


30 posted on 05/28/2010 9:01:08 AM PDT by BubbaBasher ("Liberty will not long survive the total extinction of morals" - Sam Adams)
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To: Jim Noble

I knew an undertaker in Leavenworth Kansas who had one of those: rear window straight up and down. Believe it had `suicide doors’ too. I was on a crew way up on scaffolding. We were grinding and sanding the exterior of his funeral home, prepping it for painting.
He would either pull up to the curb in his Merc and get out, or come out of the building and squat on his haunches, his arms straight out, elbows on his knees looking up at us.
Crew cut, `birth control’ glasses, black trousers, white short-sleeve shirt with pocket protector, skinny as a rail. I can still see him looking up at us, like a buzzard hoping someone would fall.
Brrrrrrr ..... odd, I drive a Mercury Sable. OK, I admit it, this doesn’t have much to do with the topic.


31 posted on 05/28/2010 9:05:40 AM PDT by tumblindice (How `bout a poke?)
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To: alloysteel

“They have not had a distinctive model since about the time they quit building the Cougar, and that was just a restyled Ford Thunderbird.”

The last Cougar was actually built on the Mondeo/Contour/Mystique platform.


32 posted on 05/28/2010 9:05:50 AM PDT by ZirconEncrustedTweezers (Just leave this long-haired conservative alone.)
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To: Jack Black

“And later a restyled Mustang, (circa 1971?) I think. A friend had one of those and it was fast and fun.”

IIRC, the Cougar shared its platform with the Mustang through 1973. A college friend of mine had a ‘68 Cougar XR7 with a big-block; that was one sweet car! A good friend of my parents owned a yellow ‘70 Cougar Eliminator, which I don’t ever remember seeing leave the garage until he sold it (he was a driver-ed teacher and usually went to and from work in one of the school cars).


33 posted on 05/28/2010 9:08:39 AM PDT by ZirconEncrustedTweezers (Just leave this long-haired conservative alone.)
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My folks had a ‘76 Grand Marquis 2-door around the time I got my driver’s license. Yes, it was a 2-door, but it would still seat six comfortably, and back-seat access wasn’t that bad given the doors were as long as an MG Midget! That car had a 4-bbl 460 with dual exhausts and it sounded like a Winston Cup car when you stood on it.

My first experience with triple-digit speeds was in that car. And lemme tell ya, it was SCARY at that speed!


34 posted on 05/28/2010 9:12:22 AM PDT by ZirconEncrustedTweezers (Just leave this long-haired conservative alone.)
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To: Military family member

You’ve gotta take Mercury off your list.


35 posted on 05/28/2010 9:29:12 AM PDT by Nick Danger (Pin the fail on the donkey)
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To: prisoner6

I like the idea of the aluminum block (way less weight) however, I’m also wary of the coated cylinders. Probably best to wait for the 2012 model.

Never liked the looks of the GT500 - that gaping bass mouth doesn’t do a thing for me.


36 posted on 05/28/2010 9:38:37 AM PDT by GunsAndBibles (God save Calif. - 'cause it's gonna take a miracle.)
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To: BubbaBasher

I still see those mid-60’s Comets and Falcons out on the road. The old Dodge Darts and Plymouth Valiants are true survivors also.


37 posted on 05/28/2010 9:41:41 AM PDT by GunsAndBibles (God save Calif. - 'cause it's gonna take a miracle.)
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To: Military family member
We have a Mercury Grand Marquis. You can spot GMarq drivers: they are the ones who have to open the door at ATMs and drive-thru windows -- because NONE of the power windows work... :-(

Even worse, they won't stay fully closed -- so the rain comes in... :-((

38 posted on 05/28/2010 9:43:17 AM PDT by TXnMA
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To: Thurston_Howell_III
I’ll miss Jill Wagner most of all.

Sigh....absolutely.

39 posted on 05/28/2010 9:46:58 AM PDT by Palmetto
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To: prisoner6
Here it is, Steve Miller:

Mecury Blues

40 posted on 05/28/2010 9:54:37 AM PDT by Alas Babylon!
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