The late Earl Long of Louisiana once said he didn’t care what a newspaper wrote about him so long as they spelled his name right. He knew that the “little guy” could remember the name “Earl Long” even though he wouldn’t know the details of politics. It’s a matter of leading uninformed people around by the hand.
Like the Eddie Murphy movie “The Distinguished Gentleman”, where he takes the name of the recently deceased congressman, and goes around with the slogan “Jeff Johnson - The Name You Know.”