Gap's logo back to blue after fans gripe about new

AP ^ | October 12, 2010 | Emily Fredrix

[ConservativeStatement]

NEW YORK (AP) — Gap is back to blue.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.

Gap North America president Marka Hansen said in a statement late Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also says Gap didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late.

[ConservativeStatement]

"Didn't handle the change correctly." A statement for a generation. Change, hope.

[AU72]

Other than marketing wonks, who gets wee-wee’d upped about logos?

[Atlas Sneezed]

[Egon]

Like just about anything else, marketing-related, this is best handled by the old axiom:

Stop. Changing. Stuff.

[ConservativeStatement]

People with short attention spans? Last year, I was in Boston. I heard two college kids talking. One looked at an ad that was placed on a moving trolley. She said “That sign has too many words in it, like, who's gonna read all that?” Her companion said “Words are so like yesterday.” I kid you not.

[La Lydia]

Free publicity, lots of buzz for a stale label. Hmmmm. I’d like to know how much they spent getting new shopping bags printed up, if anything.

[I cannot think of a name]

Gee I wish my life was so simple that I'd have the time give a flying rat turd about the Gap's logo (or anybody's logo for that matter).

The phrase, “Get a Life” seems perfectly appropriate here.

[Constitution Day]

Ditto that

[AU72]

Words are so like yesterday

Welcome to the post-literate era.

[Genoa]

Duh! “I know how we can save money, just don’t test it first.”

[Calvin Locke]

The targeted market of marketing wonks.

[Moonman62]

Other than marketing wonks, who gets wee-wee’d upped about logos?

Executives. When they aren't eliminating jobs and screwing customers, it's all they have to do.

[Huck]

I completely agree. Not only does it piss people off and confuse others, it's a damn waste of time and resources. Here's a few examples that others could learn from:

[Pharmboy]

You might have said to her: “I agree. Please be quiet.”

[AU72]

Reminds a bit of the New Coke Campaign over 20 years ago. But that was a product change and went over like a Led Zepplin.

[Huck]

Executives. When they aren't eliminating jobs and screwing customers, it's all they have to do.

Every once in a while they get to go in front of a bunch of people and say EBITDA a few times. Other than that, they hide in the executive wing with the lawyers and the accountants.

[ConservativeStatement]

It was the same day I heard two other college kids discussing if Thanksgiving fell on Thursday or Friday that week. No, really.

[Bean Counter]

[Dr. Sivana]

And a few negative examples:

[Fresh Wind]

“Fall into the Crap”