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Gap's logo back to blue after fans gripe about new
AP ^ | October 12, 2010 | Emily Fredrix

Posted on 10/12/2010 7:05:30 AM PDT by ConservativeStatement

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"Didn't handle the change correctly." A statement for a generation. Change, hope.
1 posted on 10/12/2010 7:05:33 AM PDT by ConservativeStatement
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To: ConservativeStatement

Other than marketing wonks, who gets wee-wee’d upped about logos?


2 posted on 10/12/2010 7:10:11 AM PDT by AU72
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To: ConservativeStatement

3 posted on 10/12/2010 7:10:43 AM PDT by Atlas Sneezed (Congressmen should serve two terms: One in Congress and one in prison.)
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To: ConservativeStatement

Like just about anything else, marketing-related, this is best handled by the old axiom:

Stop. Changing. Stuff.


4 posted on 10/12/2010 7:12:55 AM PDT by Egon (The difference between Theory and Practice: In Theory, there is no difference.)
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To: AU72
People with short attention spans? Last year, I was in Boston. I heard two college kids talking. One looked at an ad that was placed on a moving trolley. She said “That sign has too many words in it, like, who's gonna read all that?” Her companion said “Words are so like yesterday.” I kid you not.
5 posted on 10/12/2010 7:13:08 AM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: ConservativeStatement

Free publicity, lots of buzz for a stale label. Hmmmm. I’d like to know how much they spent getting new shopping bags printed up, if anything.


6 posted on 10/12/2010 7:14:13 AM PDT by La Lydia
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To: ConservativeStatement
Gee I wish my life was so simple that I'd have the time give a flying rat turd about the Gap's logo (or anybody's logo for that matter).

The phrase, “Get a Life” seems perfectly appropriate here.

7 posted on 10/12/2010 7:16:57 AM PDT by I cannot think of a name
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To: I cannot think of a name

Ditto that


8 posted on 10/12/2010 7:18:04 AM PDT by Constitution Day
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To: ConservativeStatement
Words are so like yesterday

Welcome to the post-literate era.

9 posted on 10/12/2010 7:19:23 AM PDT by AU72
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To: ConservativeStatement

Duh! “I know how we can save money, just don’t test it first.”


10 posted on 10/12/2010 7:20:35 AM PDT by Genoa (Put the kettle on!)
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To: AU72

The targeted market of marketing wonks.


11 posted on 10/12/2010 7:21:35 AM PDT by Calvin Locke
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To: AU72
Other than marketing wonks, who gets wee-wee’d upped about logos?

Executives. When they aren't eliminating jobs and screwing customers, it's all they have to do.

12 posted on 10/12/2010 7:25:28 AM PDT by Moonman62 (Half of all Americans are above average.)
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To: Egon
I completely agree. Not only does it piss people off and confuse others, it's a damn waste of time and resources. Here's a few examples that others could learn from:


13 posted on 10/12/2010 7:25:52 AM PDT by Huck (We need the spirit of '76, not the spirit of '87)
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To: ConservativeStatement

You might have said to her: “I agree. Please be quiet.”


14 posted on 10/12/2010 7:26:02 AM PDT by Pharmboy (What always made the state a hell has been that man tried to make it heaven-Hoelderlin)
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To: ConservativeStatement

Reminds a bit of the New Coke Campaign over 20 years ago. But that was a product change and went over like a Led Zepplin.


15 posted on 10/12/2010 7:27:30 AM PDT by AU72
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To: Moonman62
Executives. When they aren't eliminating jobs and screwing customers, it's all they have to do.

Every once in a while they get to go in front of a bunch of people and say EBITDA a few times. Other than that, they hide in the executive wing with the lawyers and the accountants.

16 posted on 10/12/2010 7:29:27 AM PDT by Huck (We need the spirit of '76, not the spirit of '87)
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To: Pharmboy
It was the same day I heard two other college kids discussing if Thanksgiving fell on Thursday or Friday that week. No, really.
17 posted on 10/12/2010 7:33:03 AM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: ConservativeStatement

18 posted on 10/12/2010 7:34:16 AM PDT by Bean Counter (Now what kind of a geroo are you anyway?)
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To: Huck
And a few negative examples:


19 posted on 10/12/2010 7:48:56 AM PDT by Dr. Sivana (There is no salvation in politics)
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To: ConservativeStatement

“Fall into the Crap”


20 posted on 10/12/2010 7:53:51 AM PDT by Fresh Wind (King: "I have a dream"...Sharpton: "I want a check")
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